#B72BA4#B72BA4

#B72BA4 is a mid, highly saturated purple. Relative luminance 0.145; OKLCH L 55.4% C 0.215 H 334.4°. Best body text is #FFFFFF at 5.39:1 contrast (WCAG AA passes).

Color values

HEX	#B72BA4
RGB	rgb(183, 43, 164)
HSL	hsl(308, 62%, 44%)
HSV	hsv(308, 77%, 72%)
CMYK	cmyk(0%, 76.5%, 10.4%, 28.2%)
CIE-LAB	lab(44.91, 66.52, -33.89)
CIE-LCH	lch(44.91, 74.65, 333.00°)
OKLab	oklab(55.36% 0.1935 -0.0928)
OKLCH	oklch(55.36% 0.215 334.4)
XYZ	xyz(27.0934, 14.4778, 36.4823)
Luminance	0.1447 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#B72BA4 #2BB73E

analogous

#842BB7 #B72BA4 #B72B5E

triadic

#B72BA4 #A4B72B #2BA4B7

tetradic

#B72BA4 #B7842B #2BB73E #2B5EB7

square

#B72BA4 #B7842B #2BB73E #2B5EB7

split-complementary

#B72BA4 #5EB72B #2BB784

monochromatic

#54144B #851F78 #B72BA4 #D54BC2 #E07CD3

Accessibility & contrast

On white

5.39

#B72BA4 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.89

#B72BA4 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #B72BA4

5.39:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##B72BA4	#FFFFFF	#000000	##FFFFFF
##B72BA4	1.00	5.39	3.89	5.39
#FFFFFF	5.39	1.00	21.00	1.00
#000000	3.89	21.00	1.00	21.00
##FFFFFF	5.39	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#285DA7

Deuteranopia (green-blind)

#5D71A1

Tritanopia (blue-blind)

#C03866

Achromatopsia (no color)

#6A6A6A

Design tokens & code

CSS

--color: #b72ba4;
/* rgb */ color: rgb(183, 43, 164);
/* oklch */ color: oklch(55.4% 0.215 334.4);

Tailwind

colors: {
  custom: {
    50: '#d174bf',
    500: '#b72ba4',
    950: '#000000',
  },
}

SCSS

$custom: #b72ba4;
$custom-light: #d174bf;
$custom-dark: #000000;

JSON

{
  "hex": "#b72ba4",
  "rgb": {
    "r": 183,
    "g": 43,
    "b": 164
  },
  "hsl": {
    "h": 308.143,
    "s": 61.947,
    "l": 44.314
  },
  "oklch": {
    "l": 0.55358,
    "c": 0.21464,
    "h": 334.4
  },
  "luminance": 0.14475
}

Semantic roles & 50–950 ramp

primary

#B72BA4

secondary

#75C981

accent

#E55943

background

#FDF7FB

surface

#FAEEF7

border

#D3C9D0

text

#140912

muted

#837B81

Preview Lab

Preview with #B72BA4

Body copy rendered with the generated semantic roles for this colour.

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