#B72BA3#B72BA3

#B72BA3 is a mid, highly saturated purple. Relative luminance 0.144; OKLCH L 55.3% C 0.214 H 334.7°. Best body text is #FFFFFF at 5.40:1 contrast (WCAG AA passes).

Color values

HEX#B72BA3
RGBrgb(183, 43, 163)
HSLhsl(309, 62%, 44%)
HSVhsv(309, 77%, 72%)
CMYKcmyk(0%, 76.5%, 10.9%, 28.2%)
CIE-LABlab(44.86, 66.37, -33.38)
CIE-LCHlch(44.86, 74.29, 333.30°)
OKLaboklab(55.31% 0.1935 -0.0913)
OKLCHoklch(55.31% 0.214 334.7)
XYZxyz(27.0035, 14.4418, 36.0086)
Luminance0.1444 (WCAG relative)
Temperatureneutral
Familypurple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#B72BA3 #2BB73F
analogous
#852BB7 #B72BA3 #B72B5D
triadic
#B72BA3 #A3B72B #2BA3B7
tetradic
#B72BA3 #B7852B #2BB73F #2B5DB7
square
#B72BA3 #B7852B #2BB73F #2B5DB7
split-complementary
#B72BA3 #5DB72B #2BB785
monochromatic
#54144B #851F77 #B72BA3 #D54BC1 #E07CD2

Accessibility & contrast

On white

5.40
#B72BA3 on #FFFFFF
AA ✓AA large ✓AAA ✗

On black

3.89
#B72BA3 on #000000
AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #B72BA3
5.40:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##B72BA3#FFFFFF#000000##FFFFFF
##B72BA31.005.403.895.40
#FFFFFF5.401.0021.001.00
#0000003.8921.001.0021.00
##FFFFFF5.401.0021.001.00

Color blindness preview

Protanopia (red-blind)
#295DA6
Deuteranopia (green-blind)
#5E71A0
Tritanopia (blue-blind)
#C03865
Achromatopsia (no color)
#6A6A6A

Design tokens & code

CSS
--color: #b72ba3;
/* rgb */ color: rgb(183, 43, 163);
/* oklch */ color: oklch(55.3% 0.214 334.7);
Tailwind
colors: {
  custom: {
    50: '#d174be',
    500: '#b72ba3',
    950: '#000000',
  },
}
SCSS
$custom: #b72ba3;
$custom-light: #d174be;
$custom-dark: #000000;
JSON
{
  "hex": "#b72ba3",
  "rgb": {
    "r": 183,
    "g": 43,
    "b": 163
  },
  "hsl": {
    "h": 308.571,
    "s": 61.947,
    "l": 44.314
  },
  "oklch": {
    "l": 0.55305,
    "c": 0.21394,
    "h": 334.7
  },
  "luminance": 0.14439
}

Semantic roles & 50–950 ramp

primary
#B72BA3
secondary
#75C981
accent
#E55A43
background
#FDF7FB
surface
#FAEEF7
border
#D3C9D0
text
#140912
muted
#837B81

Preview Lab

Preview with #B72BA3

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#B72BA3 Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva