#B72BA3#B72BA3

#B72BA3 is a mid, highly saturated purple. Relative luminance 0.144; OKLCH L 55.3% C 0.214 H 334.7°. Best body text is #FFFFFF at 5.40:1 contrast (WCAG AA passes).

Color values

HEX	#B72BA3
RGB	rgb(183, 43, 163)
HSL	hsl(309, 62%, 44%)
HSV	hsv(309, 77%, 72%)
CMYK	cmyk(0%, 76.5%, 10.9%, 28.2%)
CIE-LAB	lab(44.86, 66.37, -33.38)
CIE-LCH	lch(44.86, 74.29, 333.30°)
OKLab	oklab(55.31% 0.1935 -0.0913)
OKLCH	oklch(55.31% 0.214 334.7)
XYZ	xyz(27.0035, 14.4418, 36.0086)
Luminance	0.1444 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#B72BA3 #2BB73F

analogous

#852BB7 #B72BA3 #B72B5D

triadic

#B72BA3 #A3B72B #2BA3B7

tetradic

#B72BA3 #B7852B #2BB73F #2B5DB7

square

#B72BA3 #B7852B #2BB73F #2B5DB7

split-complementary

#B72BA3 #5DB72B #2BB785

monochromatic

#54144B #851F77 #B72BA3 #D54BC1 #E07CD2

Accessibility & contrast

On white

5.40

#B72BA3 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.89

#B72BA3 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #B72BA3

5.40:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##B72BA3	#FFFFFF	#000000	##FFFFFF
##B72BA3	1.00	5.40	3.89	5.40
#FFFFFF	5.40	1.00	21.00	1.00
#000000	3.89	21.00	1.00	21.00
##FFFFFF	5.40	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#295DA6

Deuteranopia (green-blind)

#5E71A0

Tritanopia (blue-blind)

#C03865

Achromatopsia (no color)

#6A6A6A

Design tokens & code

CSS

--color: #b72ba3;
/* rgb */ color: rgb(183, 43, 163);
/* oklch */ color: oklch(55.3% 0.214 334.7);

Tailwind

colors: {
  custom: {
    50: '#d174be',
    500: '#b72ba3',
    950: '#000000',
  },
}

SCSS

$custom: #b72ba3;
$custom-light: #d174be;
$custom-dark: #000000;

JSON

{
  "hex": "#b72ba3",
  "rgb": {
    "r": 183,
    "g": 43,
    "b": 163
  },
  "hsl": {
    "h": 308.571,
    "s": 61.947,
    "l": 44.314
  },
  "oklch": {
    "l": 0.55305,
    "c": 0.21394,
    "h": 334.7
  },
  "luminance": 0.14439
}

Semantic roles & 50–950 ramp

primary

#B72BA3

secondary

#75C981

accent

#E55A43

background

#FDF7FB

surface

#FAEEF7

border

#D3C9D0

text

#140912

muted

#837B81

Preview Lab

Preview with #B72BA3

Body copy rendered with the generated semantic roles for this colour.

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