#B72B4D#B72B4D

#B72B4D is a mid, vivid red. Relative luminance 0.123; OKLCH L 52.0% C 0.176 H 12.2°. Best body text is #FFFFFF at 6.06:1 contrast (WCAG AA passes).

Color values

HEX	#B72B4D
RGB	rgb(183, 43, 77)
HSL	hsl(345, 62%, 44%)
HSV	hsv(345, 77%, 72%)
CMYK	cmyk(0%, 76.5%, 57.9%, 28.2%)
CIE-LAB	lab(41.74, 56.86, 14.90)
CIE-LCH	lch(41.74, 58.79, 14.69°)
OKLab	oklab(52.02% 0.1717 0.0371)
OKLCH	oklch(52.02% 0.176 12.2)
XYZ	xyz(21.7340, 12.3340, 8.2560)
Luminance	0.1233 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#B72B4D #2BB795

analogous

#B72B93 #B72B4D #B74F2B

triadic

#B72B4D #4DB72B #2B4DB7

tetradic

#B72B4D #93B72B #2BB795 #4F2BB7

square

#B72B4D #93B72B #2BB795 #4F2BB7

split-complementary

#B72B4D #2BB74F #2B93B7

monochromatic

#541423 #851F38 #B72B4D #D54B6C #E07C94

Accessibility & contrast

On white

6.06

#B72B4D on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.47

#B72B4D on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #B72B4D

6.06:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##B72B4D	#FFFFFF	#000000	##FFFFFF
##B72B4D	1.00	6.06	3.47	6.06
#FFFFFF	6.06	1.00	21.00	1.00
#000000	3.47	21.00	1.00	21.00
##FFFFFF	6.06	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#51504D

Deuteranopia (green-blind)

#756D49

Tritanopia (blue-blind)

#C80039

Achromatopsia (no color)

#626262

Design tokens & code

CSS

--color: #b72b4d;
/* rgb */ color: rgb(183, 43, 77);
/* oklch */ color: oklch(52.0% 0.176 12.2);

Tailwind

colors: {
  custom: {
    50: '#d3717e',
    500: '#b72b4d',
    950: '#000000',
  },
}

SCSS

$custom: #b72b4d;
$custom-light: #d3717e;
$custom-dark: #000000;

JSON

{
  "hex": "#b72b4d",
  "rgb": {
    "r": 183,
    "g": 43,
    "b": 77
  },
  "hsl": {
    "h": 345.429,
    "s": 61.947,
    "l": 44.314
  },
  "oklch": {
    "l": 0.52017,
    "c": 0.1757,
    "h": 12.2
  },
  "luminance": 0.12331
}

Semantic roles & 50–950 ramp

primary

#B72B4D

secondary

#75C9B4

accent

#E5BE43

background

#FDF7F7

surface

#FBEDEE

border

#D4C8C9

text

#150909

muted

#837B7B

Preview Lab

Preview with #B72B4D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →