#B72B4A#B72B4A
#B72B4A is a mid, vivid red. Relative luminance 0.123; OKLCH L 51.9% C 0.175 H 13.6°. Best body text is #FFFFFF at 6.07:1 contrast (WCAG AA passes).
Color values
| HEX | #B72B4A |
|---|---|
| RGB | rgb(183, 43, 74) |
| HSL | hsl(347, 62%, 44%) |
| HSV | hsv(347, 77%, 72%) |
| CMYK | cmyk(0%, 76.5%, 59.6%, 28.2%) |
| CIE-LAB | lab(41.68, 56.66, 16.70) |
| CIE-LCH | lch(41.68, 59.07, 16.42°) |
| OKLab | oklab(51.95% 0.1706 0.0412) |
| OKLCH | oklch(51.95% 0.175 13.6) |
| XYZ | xyz(21.6305, 12.2926, 7.7110) |
| Luminance | 0.1229 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Ruby
#CA0147
ΔE00 3.45
Rose Red
#BE013C
ΔE00 3.66
Rouge
#AB1239
ΔE00 4.67
Raspberry (survey)
#B00149
ΔE00 5.23
Lipstick
#D5174E
ΔE00 5.34
Purplish Red
#B0054B
ΔE00 5.37
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#B72B4A #2BB798
analogous
#B72B90 #B72B4A #B7522B
triadic
#B72B4A #4AB72B #2B4AB7
tetradic
#B72B4A #90B72B #2BB798 #522BB7
square
#B72B4A #90B72B #2BB798 #522BB7
split-complementary
#B72B4A #2BB752 #2B90B7
monochromatic
#541422 #851F36 #B72B4A #D54B69 #E07C92
Accessibility & contrast
On white
6.07
#B72B4A on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.46
#B72B4A on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #B72B4A
6.07:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##B72B4A | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##B72B4A | 1.00 | 6.07 | 3.46 | 6.07 |
| #FFFFFF | 6.07 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.46 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 6.07 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#52504A
Deuteranopia (green-blind)
#756D46
Tritanopia (blue-blind)
#C80038
Achromatopsia (no color)
#626262
Design tokens & code
CSS
--color: #b72b4a; /* rgb */ color: rgb(183, 43, 74); /* oklch */ color: oklch(51.9% 0.175 13.6);
Tailwind
colors: {
custom: {
50: '#d4717c',
500: '#b72b4a',
950: '#000000',
},
}SCSS
$custom: #b72b4a; $custom-light: #d4717c; $custom-dark: #000000;
JSON
{
"hex": "#b72b4a",
"rgb": {
"r": 183,
"g": 43,
"b": 74
},
"hsl": {
"h": 346.714,
"s": 61.947,
"l": 44.314
},
"oklch": {
"l": 0.51949,
"c": 0.17546,
"h": 13.6
},
"luminance": 0.12289
}Semantic roles & 50–950 ramp
primary
#B72B4A
secondary
#75C9B6
accent
#E5C143
background
#FDF7F7
surface
#FBEDEE
border
#D4C8C9
text
#150809
muted
#837B7B