#B72B49#B72B49

#B72B49 is a mid, vivid red. Relative luminance 0.123; OKLCH L 51.9% C 0.175 H 14.0°. Best body text is #FFFFFF at 6.08:1 contrast (WCAG AA passes).

Color values

HEX	#B72B49
RGB	rgb(183, 43, 73)
HSL	hsl(347, 62%, 44%)
HSV	hsv(347, 77%, 72%)
CMYK	cmyk(0%, 76.5%, 60.1%, 28.2%)
CIE-LAB	lab(41.66, 56.59, 17.30)
CIE-LCH	lch(41.66, 59.17, 17.00°)
OKLab	oklab(51.93% 0.1702 0.0425)
OKLCH	oklch(51.93% 0.175 14)
XYZ	xyz(21.5971, 12.2792, 7.5350)
Luminance	0.1228 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#B72B49 #2BB799

analogous

#B72B8F #B72B49 #B7532B

triadic

#B72B49 #49B72B #2B49B7

tetradic

#B72B49 #8FB72B #2BB799 #532BB7

square

#B72B49 #8FB72B #2BB799 #532BB7

split-complementary

#B72B49 #2BB753 #2B8FB7

monochromatic

#541421 #851F35 #B72B49 #D54B68 #E07C92

Accessibility & contrast

On white

6.08

#B72B49 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.46

#B72B49 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #B72B49

6.08:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##B72B49	#FFFFFF	#000000	##FFFFFF
##B72B49	1.00	6.08	3.46	6.08
#FFFFFF	6.08	1.00	21.00	1.00
#000000	3.46	21.00	1.00	21.00
##FFFFFF	6.08	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#525049

Deuteranopia (green-blind)

#766D45

Tritanopia (blue-blind)

#C80038

Achromatopsia (no color)

#626262

Design tokens & code

CSS

--color: #b72b49;
/* rgb */ color: rgb(183, 43, 73);
/* oklch */ color: oklch(51.9% 0.175 14.0);

Tailwind

colors: {
  custom: {
    50: '#d4717b',
    500: '#b72b49',
    950: '#000000',
  },
}

SCSS

$custom: #b72b49;
$custom-light: #d4717b;
$custom-dark: #000000;

JSON

{
  "hex": "#b72b49",
  "rgb": {
    "r": 183,
    "g": 43,
    "b": 73
  },
  "hsl": {
    "h": 347.143,
    "s": 61.947,
    "l": 44.314
  },
  "oklch": {
    "l": 0.51926,
    "c": 0.17539,
    "h": 14
  },
  "luminance": 0.12276
}

Semantic roles & 50–950 ramp

primary

#B72B49

secondary

#75C9B7

accent

#E5C243

background

#FDF7F7

surface

#FBEDED

border

#D4C8C8

text

#150809

muted

#837B7B

Preview Lab

Preview with #B72B49

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →