#B72B47#B72B47
#B72B47 is a mid, vivid red. Relative luminance 0.122; OKLCH L 51.9% C 0.175 H 14.9°. Best body text is #FFFFFF at 6.09:1 contrast (WCAG AA passes).
Color values
| HEX | #B72B47 |
|---|---|
| RGB | rgb(183, 43, 71) |
| HSL | hsl(348, 62%, 44%) |
| HSV | hsv(348, 77%, 72%) |
| CMYK | cmyk(0%, 76.5%, 61.2%, 28.2%) |
| CIE-LAB | lab(41.62, 56.46, 18.49) |
| CIE-LCH | lch(41.62, 59.41, 18.14°) |
| OKLab | oklab(51.88% 0.1694 0.0452) |
| OKLCH | oklch(51.88% 0.175 14.9) |
| XYZ | xyz(21.5319, 12.2531, 7.1913) |
| Luminance | 0.1225 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Rose Red
#BE013C
ΔE00 3.14
Ruby
#CA0147
ΔE00 3.47
Rouge
#AB1239
ΔE00 4.36
Cardinal
#C41E3A
ΔE00 4.53
Lipstick
#D5174E
ΔE00 5.37
Raspberry (survey)
#B00149
ΔE00 5.84
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#B72B47 #2BB79B
analogous
#B72B8D #B72B47 #B7552B
triadic
#B72B47 #47B72B #2B47B7
tetradic
#B72B47 #8DB72B #2BB79B #552BB7
square
#B72B47 #8DB72B #2BB79B #552BB7
split-complementary
#B72B47 #2BB755 #2B8DB7
monochromatic
#541421 #851F34 #B72B47 #D54B66 #E07C90
Accessibility & contrast
On white
6.09
#B72B47 on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.45
#B72B47 on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #B72B47
6.09:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##B72B47 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##B72B47 | 1.00 | 6.09 | 3.45 | 6.09 |
| #FFFFFF | 6.09 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.45 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 6.09 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#525047
Deuteranopia (green-blind)
#766D43
Tritanopia (blue-blind)
#C90037
Achromatopsia (no color)
#626262
Design tokens & code
CSS
--color: #b72b47; /* rgb */ color: rgb(183, 43, 71); /* oklch */ color: oklch(51.9% 0.175 14.9);
Tailwind
colors: {
custom: {
50: '#d4717a',
500: '#b72b47',
950: '#000000',
},
}SCSS
$custom: #b72b47; $custom-light: #d4717a; $custom-dark: #000000;
JSON
{
"hex": "#b72b47",
"rgb": {
"r": 183,
"g": 43,
"b": 71
},
"hsl": {
"h": 348,
"s": 61.947,
"l": 44.314
},
"oklch": {
"l": 0.51883,
"c": 0.17529,
"h": 14.9
},
"luminance": 0.1225
}Semantic roles & 50–950 ramp
primary
#B72B47
secondary
#75C9B8
accent
#E5C543
background
#FEF7F7
surface
#FCEDED
border
#D5C8C8
text
#160809
muted
#847B7B