#B72B44#B72B44

#B72B44 is a mid, vivid red. Relative luminance 0.122; OKLCH L 51.8% C 0.175 H 16.3°. Best body text is #FFFFFF at 6.10:1 contrast (WCAG AA passes).

Color values

HEX	#B72B44
RGB	rgb(183, 43, 68)
HSL	hsl(349, 62%, 44%)
HSV	hsv(349, 77%, 72%)
CMYK	cmyk(0%, 76.5%, 62.8%, 28.2%)
CIE-LAB	lab(41.56, 56.27, 20.29)
CIE-LCH	lch(41.56, 59.82, 19.83°)
OKLab	oklab(51.82% 0.1682 0.0491)
OKLCH	oklch(51.82% 0.175 16.3)
XYZ	xyz(21.4380, 12.2156, 6.6967)
Luminance	0.1221 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#B72B44 #2BB79E

analogous

#B72B8A #B72B44 #B7582B

triadic

#B72B44 #44B72B #2B44B7

tetradic

#B72B44 #8AB72B #2BB79E #582BB7

square

#B72B44 #8AB72B #2BB79E #582BB7

split-complementary

#B72B44 #2BB758 #2B8AB7

monochromatic

#54141F #851F32 #B72B44 #D54B63 #E07C8E

Accessibility & contrast

On white

6.10

#B72B44 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.44

#B72B44 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #B72B44

6.10:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##B72B44	#FFFFFF	#000000	##FFFFFF
##B72B44	1.00	6.10	3.44	6.10
#FFFFFF	6.10	1.00	21.00	1.00
#000000	3.44	21.00	1.00	21.00
##FFFFFF	6.10	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#534F44

Deuteranopia (green-blind)

#766D40

Tritanopia (blue-blind)

#C90036

Achromatopsia (no color)

#626262

Design tokens & code

CSS

--color: #b72b44;
/* rgb */ color: rgb(183, 43, 68);
/* oklch */ color: oklch(51.8% 0.175 16.3);

Tailwind

colors: {
  custom: {
    50: '#d47177',
    500: '#b72b44',
    950: '#000000',
  },
}

SCSS

$custom: #b72b44;
$custom-light: #d47177;
$custom-dark: #000000;

JSON

{
  "hex": "#b72b44",
  "rgb": {
    "r": 183,
    "g": 43,
    "b": 68
  },
  "hsl": {
    "h": 349.286,
    "s": 61.947,
    "l": 44.314
  },
  "oklch": {
    "l": 0.5182,
    "c": 0.17521,
    "h": 16.3
  },
  "luminance": 0.12212
}

Semantic roles & 50–950 ramp

primary

#B72B44

secondary

#75C9BA

accent

#E5C843

background

#FEF7F7

surface

#FCEDED

border

#D5C8C8

text

#160808

muted

#847B7B

Preview Lab

Preview with #B72B44

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →