#B72B41#B72B41
#B72B41 is a mid, vivid red. Relative luminance 0.122; OKLCH L 51.8% C 0.175 H 17.6°. Best body text is #FFFFFF at 6.11:1 contrast (WCAG AA passes).
Color values
| HEX | #B72B41 |
|---|---|
| RGB | rgb(183, 43, 65) |
| HSL | hsl(351, 62%, 44%) |
| HSV | hsv(351, 77%, 72%) |
| CMYK | cmyk(0%, 76.5%, 64.5%, 28.2%) |
| CIE-LAB | lab(41.50, 56.09, 22.08) |
| CIE-LCH | lch(41.50, 60.28, 21.49°) |
| OKLab | oklab(51.76% 0.167 0.0529) |
| OKLCH | oklch(51.76% 0.175 17.6) |
| XYZ | xyz(21.3487, 12.1799, 6.2268) |
| Luminance | 0.1218 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Rose Red
#BE013C
ΔE00 2.88
Cardinal
#C41E3A
ΔE00 3.04
Ruby
#CA0147
ΔE00 4.22
Rouge
#AB1239
ΔE00 4.36
Lipstick Red
#C0022F
ΔE00 4.40
Cherry (survey)
#CF0234
ΔE00 5.30
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#B72B41 #2BB7A1
analogous
#B72B87 #B72B41 #B75B2B
triadic
#B72B41 #41B72B #2B41B7
tetradic
#B72B41 #87B72B #2BB7A1 #5B2BB7
square
#B72B41 #87B72B #2BB7A1 #5B2BB7
split-complementary
#B72B41 #2BB75B #2B87B7
monochromatic
#54141E #851F2F #B72B41 #D54B60 #E07C8C
Accessibility & contrast
On white
6.11
#B72B41 on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.44
#B72B41 on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #B72B41
6.11:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##B72B41 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##B72B41 | 1.00 | 6.11 | 3.44 | 6.11 |
| #FFFFFF | 6.11 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.44 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 6.11 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#534F41
Deuteranopia (green-blind)
#766C3D
Tritanopia (blue-blind)
#C90035
Achromatopsia (no color)
#626262
Design tokens & code
CSS
--color: #b72b41; /* rgb */ color: rgb(183, 43, 65); /* oklch */ color: oklch(51.8% 0.175 17.6);
Tailwind
colors: {
custom: {
50: '#d47175',
500: '#b72b41',
950: '#000000',
},
}SCSS
$custom: #b72b41; $custom-light: #d47175; $custom-dark: #000000;
JSON
{
"hex": "#b72b41",
"rgb": {
"r": 183,
"g": 43,
"b": 65
},
"hsl": {
"h": 350.571,
"s": 61.947,
"l": 44.314
},
"oklch": {
"l": 0.5176,
"c": 0.1752,
"h": 17.6
},
"luminance": 0.12177
}Semantic roles & 50–950 ramp
primary
#B72B41
secondary
#75C9BB
accent
#E5CC43
background
#FEF7F7
surface
#FCEDED
border
#D5C8C8
text
#160808
muted
#847B7B