#B72B3F#B72B3F
#B72B3F is a mid, vivid red. Relative luminance 0.122; OKLCH L 51.7% C 0.175 H 18.4°. Best body text is #FFFFFF at 6.12:1 contrast (WCAG AA passes).
Color values
| HEX | #B72B3F |
|---|---|
| RGB | rgb(183, 43, 63) |
| HSL | hsl(351, 62%, 44%) |
| HSV | hsv(351, 77%, 72%) |
| CMYK | cmyk(0%, 76.5%, 65.6%, 28.2%) |
| CIE-LAB | lab(41.46, 55.97, 23.28) |
| CIE-LCH | lch(41.46, 60.62, 22.58°) |
| OKLab | oklab(51.72% 0.1662 0.0554) |
| OKLCH | oklch(51.72% 0.175 18.4) |
| XYZ | xyz(21.2918, 12.1571, 5.9271) |
| Luminance | 0.1215 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Cardinal
#C41E3A
ΔE00 2.66
Rose Red
#BE013C
ΔE00 3.08
Lipstick Red
#C0022F
ΔE00 3.92
Rouge
#AB1239
ΔE00 4.54
Ruby
#CA0147
ΔE00 4.63
Cherry (survey)
#CF0234
ΔE00 4.92
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#B72B3F #2BB7A3
analogous
#B72B85 #B72B3F #B75D2B
triadic
#B72B3F #3FB72B #2B3FB7
tetradic
#B72B3F #85B72B #2BB7A3 #5D2BB7
square
#B72B3F #85B72B #2BB7A3 #5D2BB7
split-complementary
#B72B3F #2BB75D #2B85B7
monochromatic
#54141D #851F2E #B72B3F #D54B5E #E07C8A
Accessibility & contrast
On white
6.12
#B72B3F on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.43
#B72B3F on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #B72B3F
6.12:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##B72B3F | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##B72B3F | 1.00 | 6.12 | 3.43 | 6.12 |
| #FFFFFF | 6.12 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.43 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 6.12 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#534F3F
Deuteranopia (green-blind)
#776C3B
Tritanopia (blue-blind)
#C90034
Achromatopsia (no color)
#626262
Design tokens & code
CSS
--color: #b72b3f; /* rgb */ color: rgb(183, 43, 63); /* oklch */ color: oklch(51.7% 0.175 18.4);
Tailwind
colors: {
custom: {
50: '#d47173',
500: '#b72b3f',
950: '#000000',
},
}SCSS
$custom: #b72b3f; $custom-light: #d47173; $custom-dark: #000000;
JSON
{
"hex": "#b72b3f",
"rgb": {
"r": 183,
"g": 43,
"b": 63
},
"hsl": {
"h": 351.429,
"s": 61.947,
"l": 44.314
},
"oklch": {
"l": 0.51722,
"c": 0.17522,
"h": 18.4
},
"luminance": 0.12154
}Semantic roles & 50–950 ramp
primary
#B72B3F
secondary
#75C9BD
accent
#E5CE43
background
#FEF7F7
surface
#FCEDED
border
#D5C8C8
text
#160808
muted
#847B7B