#B72B3E#B72B3E
#B72B3E is a mid, vivid red. Relative luminance 0.121; OKLCH L 51.7% C 0.175 H 18.9°. Best body text is #FFFFFF at 6.12:1 contrast (WCAG AA passes).
Color values
| HEX | #B72B3E |
|---|---|
| RGB | rgb(183, 43, 62) |
| HSL | hsl(352, 62%, 44%) |
| HSV | hsv(352, 77%, 72%) |
| CMYK | cmyk(0%, 76.5%, 66.1%, 28.2%) |
| CIE-LAB | lab(41.45, 55.92, 23.88) |
| CIE-LCH | lch(41.45, 60.80, 23.12°) |
| OKLab | oklab(51.7% 0.1658 0.0567) |
| OKLCH | oklch(51.7% 0.175 18.9) |
| XYZ | xyz(21.2641, 12.1461, 5.7812) |
| Luminance | 0.1214 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Cardinal
#C41E3A
ΔE00 2.51
Rose Red
#BE013C
ΔE00 3.22
Lipstick Red
#C0022F
ΔE00 3.70
Rouge
#AB1239
ΔE00 4.67
Cherry (survey)
#CF0234
ΔE00 4.76
Ruby
#CA0147
ΔE00 4.86
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#B72B3E #2BB7A4
analogous
#B72B84 #B72B3E #B75E2B
triadic
#B72B3E #3EB72B #2B3EB7
tetradic
#B72B3E #84B72B #2BB7A4 #5E2BB7
square
#B72B3E #84B72B #2BB7A4 #5E2BB7
split-complementary
#B72B3E #2BB75E #2B84B7
monochromatic
#54141C #851F2D #B72B3E #D54B5D #E07C8A
Accessibility & contrast
On white
6.12
#B72B3E on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.43
#B72B3E on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #B72B3E
6.12:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##B72B3E | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##B72B3E | 1.00 | 6.12 | 3.43 | 6.12 |
| #FFFFFF | 6.12 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.43 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 6.12 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#544F3E
Deuteranopia (green-blind)
#776C3A
Tritanopia (blue-blind)
#C90033
Achromatopsia (no color)
#626262
Design tokens & code
CSS
--color: #b72b3e; /* rgb */ color: rgb(183, 43, 62); /* oklch */ color: oklch(51.7% 0.175 18.9);
Tailwind
colors: {
custom: {
50: '#d47173',
500: '#b72b3e',
950: '#000000',
},
}SCSS
$custom: #b72b3e; $custom-light: #d47173; $custom-dark: #000000;
JSON
{
"hex": "#b72b3e",
"rgb": {
"r": 183,
"g": 43,
"b": 62
},
"hsl": {
"h": 351.857,
"s": 61.947,
"l": 44.314
},
"oklch": {
"l": 0.51704,
"c": 0.17524,
"h": 18.9
},
"luminance": 0.12143
}Semantic roles & 50–950 ramp
primary
#B72B3E
secondary
#75C9BD
accent
#E5CF43
background
#FEF7F6
surface
#FCEDEC
border
#D5C8C7
text
#160808
muted
#847B7B