#B72B38#B72B38
#B72B38 is a mid, vivid red. Relative luminance 0.121; OKLCH L 51.6% C 0.176 H 21.3°. Best body text is #FFFFFF at 6.15:1 contrast (WCAG AA passes).
Color values
| HEX | #B72B38 |
|---|---|
| RGB | rgb(183, 43, 56) |
| HSL | hsl(354, 62%, 44%) |
| HSV | hsv(354, 77%, 72%) |
| CMYK | cmyk(0%, 76.5%, 69.4%, 28.2%) |
| CIE-LAB | lab(41.35, 55.60, 27.44) |
| CIE-LCH | lch(41.35, 62.00, 26.27°) |
| OKLab | oklab(51.6% 0.1635 0.0638) |
| OKLCH | oklch(51.6% 0.176 21.3) |
| XYZ | xyz(21.1085, 12.0838, 4.9616) |
| Luminance | 0.1208 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Cardinal
#C41E3A
ΔE00 2.47
Lipstick Red
#C0022F
ΔE00 2.85
Dull Red
#BB3F3F
ΔE00 3.95
Cherry (survey)
#CF0234
ΔE00 4.18
Rose Red
#BE013C
ΔE00 4.48
Brown
#A52A2A
ΔE00 4.73
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#B72B38 #2BB7AA
analogous
#B72B7E #B72B38 #B7642B
triadic
#B72B38 #38B72B #2B38B7
tetradic
#B72B38 #7EB72B #2BB7AA #642BB7
square
#B72B38 #7EB72B #2BB7AA #642BB7
split-complementary
#B72B38 #2BB764 #2B7EB7
monochromatic
#54141A #851F29 #B72B38 #D54B57 #E07C85
Accessibility & contrast
On white
6.15
#B72B38 on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.42
#B72B38 on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #B72B38
6.15:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##B72B38 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##B72B38 | 1.00 | 6.15 | 3.42 | 6.15 |
| #FFFFFF | 6.15 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.42 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 6.15 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#544E37
Deuteranopia (green-blind)
#776C34
Tritanopia (blue-blind)
#C90031
Achromatopsia (no color)
#616161
Design tokens & code
CSS
--color: #b72b38; /* rgb */ color: rgb(183, 43, 56); /* oklch */ color: oklch(51.6% 0.176 21.3);
Tailwind
colors: {
custom: {
50: '#d5716e',
500: '#b72b38',
950: '#000000',
},
}SCSS
$custom: #b72b38; $custom-light: #d5716e; $custom-dark: #000000;
JSON
{
"hex": "#b72b38",
"rgb": {
"r": 183,
"g": 43,
"b": 56
},
"hsl": {
"h": 354.429,
"s": 61.947,
"l": 44.314
},
"oklch": {
"l": 0.51599,
"c": 0.17553,
"h": 21.3
},
"luminance": 0.12081
}Semantic roles & 50–950 ramp
primary
#B72B38
secondary
#75C9C1
accent
#E5D643
background
#FEF7F6
surface
#FCEDEC
border
#D5C8C7
text
#160807
muted
#847B7A