#B72AB0#B72AB0

#B72AB0 is a mid, highly saturated purple. Relative luminance 0.149; OKLCH L 55.9% C 0.224 H 330.3°. Best body text is #FFFFFF at 5.29:1 contrast (WCAG AA passes).

Color values

HEX	#B72AB0
RGB	rgb(183, 42, 176)
HSL	hsl(303, 63%, 44%)
HSV	hsv(303, 77%, 72%)
CMYK	cmyk(0%, 77%, 3.8%, 28.2%)
CIE-LAB	lab(45.44, 68.62, -40.17)
CIE-LCH	lch(45.44, 79.51, 329.65°)
OKLab	oklab(55.94% 0.1947 -0.111)
OKLCH	oklch(55.94% 0.224 330.3)
XYZ	xyz(28.1928, 14.8601, 42.4493)
Luminance	0.1486 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#B72AB0 #2AB731

analogous

#782AB7 #B72AB0 #B72A6A

triadic

#B72AB0 #B0B72A #2AB0B7

tetradic

#B72AB0 #B7782A #2AB731 #2A6AB7

square

#B72AB0 #B7782A #2AB731 #2A6AB7

split-complementary

#B72AB0 #6AB72A #2AB778

monochromatic

#531350 #851F80 #B72AB0 #D549CE #E17BDC

Accessibility & contrast

On white

5.29

#B72AB0 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.97

#B72AB0 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #B72AB0

5.29:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##B72AB0	#FFFFFF	#000000	##FFFFFF
##B72AB0	1.00	5.29	3.97	5.29
#FFFFFF	5.29	1.00	21.00	1.00
#000000	3.97	21.00	1.00	21.00
##FFFFFF	5.29	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#155FB4

Deuteranopia (green-blind)

#5772AD

Tritanopia (blue-blind)

#BE3E6C

Achromatopsia (no color)

#6C6C6C

Design tokens & code

CSS

--color: #b72ab0;
/* rgb */ color: rgb(183, 42, 176);
/* oklch */ color: oklch(55.9% 0.224 330.3);

Tailwind

colors: {
  custom: {
    50: '#d174c8',
    500: '#b72ab0',
    950: '#000000',
  },
}

SCSS

$custom: #b72ab0;
$custom-light: #d174c8;
$custom-dark: #000000;

JSON

{
  "hex": "#b72ab0",
  "rgb": {
    "r": 183,
    "g": 42,
    "b": 176
  },
  "hsl": {
    "h": 302.979,
    "s": 62.667,
    "l": 44.118
  },
  "oklch": {
    "l": 0.55942,
    "c": 0.22412,
    "h": 330.3
  },
  "luminance": 0.14858
}

Semantic roles & 50–950 ramp

primary

#B72AB0

secondary

#74C978

accent

#E64A42

background

#FDF7FC

surface

#FAEEF8

border

#D3C9D1

text

#150913

muted

#837B82

Preview Lab

Preview with #B72AB0

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →