#B72AAD#B72AAD

#B72AAD is a mid, highly saturated purple. Relative luminance 0.147; OKLCH L 55.8% C 0.222 H 331.3°. Best body text is #FFFFFF at 5.32:1 contrast (WCAG AA passes).

Color values

HEX	#B72AAD
RGB	rgb(183, 42, 173)
HSL	hsl(304, 63%, 44%)
HSV	hsv(304, 77%, 72%)
CMYK	cmyk(0%, 77%, 5.5%, 28.2%)
CIE-LAB	lab(45.28, 68.16, -38.66)
CIE-LCH	lch(45.28, 78.36, 330.44°)
OKLab	oklab(55.77% 0.1947 -0.1066)
OKLCH	oklch(55.77% 0.222 331.3)
XYZ	xyz(27.8992, 14.7426, 40.9033)
Luminance	0.1474 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#B72AAD #2AB734

analogous

#7B2AB7 #B72AAD #B72A67

triadic

#B72AAD #ADB72A #2AADB7

tetradic

#B72AAD #B77B2A #2AB734 #2A67B7

square

#B72AAD #B77B2A #2AB734 #2A67B7

split-complementary

#B72AAD #67B72A #2AB77B

monochromatic

#53134F #851F7E #B72AAD #D549CB #E17BD9

Accessibility & contrast

On white

5.32

#B72AAD on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.95

#B72AAD on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #B72AAD

5.32:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##B72AAD	#FFFFFF	#000000	##FFFFFF
##B72AAD	1.00	5.32	3.95	5.32
#FFFFFF	5.32	1.00	21.00	1.00
#000000	3.95	21.00	1.00	21.00
##FFFFFF	5.32	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#1B5FB0

Deuteranopia (green-blind)

#5872AA

Tritanopia (blue-blind)

#BF3D6A

Achromatopsia (no color)

#6B6B6B

Design tokens & code

CSS

--color: #b72aad;
/* rgb */ color: rgb(183, 42, 173);
/* oklch */ color: oklch(55.8% 0.222 331.3);

Tailwind

colors: {
  custom: {
    50: '#d174c6',
    500: '#b72aad',
    950: '#000000',
  },
}

SCSS

$custom: #b72aad;
$custom-light: #d174c6;
$custom-dark: #000000;

JSON

{
  "hex": "#b72aad",
  "rgb": {
    "r": 183,
    "g": 42,
    "b": 173
  },
  "hsl": {
    "h": 304.255,
    "s": 62.667,
    "l": 44.118
  },
  "oklch": {
    "l": 0.55774,
    "c": 0.22195,
    "h": 331.3
  },
  "luminance": 0.1474
}

Semantic roles & 50–950 ramp

primary

#B72AAD

secondary

#74C97A

accent

#E64E42

background

#FDF7FC

surface

#FAEEF8

border

#D3C9D1

text

#150913

muted

#837B82

Preview Lab

Preview with #B72AAD

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →