#B72AA9#B72AA9

#B72AA9 is a mid, highly saturated purple. Relative luminance 0.146; OKLCH L 55.6% C 0.219 H 332.6°. Best body text is #FFFFFF at 5.36:1 contrast (WCAG AA passes).

Color values

HEX	#B72AA9
RGB	rgb(183, 42, 169)
HSL	hsl(306, 63%, 44%)
HSV	hsv(306, 77%, 72%)
CMYK	cmyk(0%, 77%, 7.7%, 28.2%)
CIE-LAB	lab(45.07, 67.55, -36.62)
CIE-LCH	lch(45.07, 76.84, 331.54°)
OKLab	oklab(55.55% 0.1946 -0.1007)
OKLCH	oklch(55.55% 0.219 332.6)
XYZ	xyz(27.5180, 14.5901, 38.8953)
Luminance	0.1459 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#B72AA9 #2AB738

analogous

#7F2AB7 #B72AA9 #B72A63

triadic

#B72AA9 #A9B72A #2AA9B7

tetradic

#B72AA9 #B77F2A #2AB738 #2A63B7

square

#B72AA9 #B77F2A #2AB738 #2A63B7

split-complementary

#B72AA9 #63B72A #2AB77F

monochromatic

#53134D #851F7B #B72AA9 #D549C7 #E17BD7

Accessibility & contrast

On white

5.36

#B72AA9 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.92

#B72AA9 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #B72AA9

5.36:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##B72AA9	#FFFFFF	#000000	##FFFFFF
##B72AA9	1.00	5.36	3.92	5.36
#FFFFFF	5.36	1.00	21.00	1.00
#000000	3.92	21.00	1.00	21.00
##FFFFFF	5.36	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#215EAC

Deuteranopia (green-blind)

#5A72A6

Tritanopia (blue-blind)

#BF3A68

Achromatopsia (no color)

#6B6B6B

Design tokens & code

CSS

--color: #b72aa9;
/* rgb */ color: rgb(183, 42, 169);
/* oklch */ color: oklch(55.6% 0.219 332.6);

Tailwind

colors: {
  custom: {
    50: '#d174c3',
    500: '#b72aa9',
    950: '#000000',
  },
}

SCSS

$custom: #b72aa9;
$custom-light: #d174c3;
$custom-dark: #000000;

JSON

{
  "hex": "#b72aa9",
  "rgb": {
    "r": 183,
    "g": 42,
    "b": 169
  },
  "hsl": {
    "h": 305.957,
    "s": 62.667,
    "l": 44.118
  },
  "oklch": {
    "l": 0.55554,
    "c": 0.2191,
    "h": 332.6
  },
  "luminance": 0.14588
}

Semantic roles & 50–950 ramp

primary

#B72AA9

secondary

#74C97C

accent

#E65242

background

#FDF7FC

surface

#FAEEF8

border

#D3C9D1

text

#150912

muted

#837B81

Preview Lab

Preview with #B72AA9

Body copy rendered with the generated semantic roles for this colour.

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