#B72AA5#B72AA5

#B72AA5 is a mid, highly saturated purple. Relative luminance 0.144; OKLCH L 55.3% C 0.216 H 334.0°. Best body text is #FFFFFF at 5.40:1 contrast (WCAG AA passes).

Color values

HEX	#B72AA5
RGB	rgb(183, 42, 165)
HSL	hsl(308, 63%, 44%)
HSV	hsv(308, 77%, 72%)
CMYK	cmyk(0%, 77%, 9.8%, 28.2%)
CIE-LAB	lab(44.86, 66.95, -34.57)
CIE-LCH	lch(44.86, 75.35, 332.69°)
OKLab	oklab(55.34% 0.1944 -0.0948)
OKLCH	oklch(55.34% 0.216 334)
XYZ	xyz(27.1482, 14.4422, 36.9478)
Luminance	0.1444 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#B72AA5 #2AB73C

analogous

#832AB7 #B72AA5 #B72A5E

triadic

#B72AA5 #A5B72A #2AA5B7

tetradic

#B72AA5 #B7832A #2AB73C #2A5EB7

square

#B72AA5 #B7832A #2AB73C #2A5EB7

split-complementary

#B72AA5 #5EB72A #2AB783

monochromatic

#53134B #851F78 #B72AA5 #D549C3 #E17BD4

Accessibility & contrast

On white

5.40

#B72AA5 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.89

#B72AA5 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #B72AA5

5.40:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##B72AA5	#FFFFFF	#000000	##FFFFFF
##B72AA5	1.00	5.40	3.89	5.40
#FFFFFF	5.40	1.00	21.00	1.00
#000000	3.89	21.00	1.00	21.00
##FFFFFF	5.40	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#265DA8

Deuteranopia (green-blind)

#5C71A2

Tritanopia (blue-blind)

#C03866

Achromatopsia (no color)

#6A6A6A

Design tokens & code

CSS

--color: #b72aa5;
/* rgb */ color: rgb(183, 42, 165);
/* oklch */ color: oklch(55.3% 0.216 334.0);

Tailwind

colors: {
  custom: {
    50: '#d174c0',
    500: '#b72aa5',
    950: '#000000',
  },
}

SCSS

$custom: #b72aa5;
$custom-light: #d174c0;
$custom-dark: #000000;

JSON

{
  "hex": "#b72aa5",
  "rgb": {
    "r": 183,
    "g": 42,
    "b": 165
  },
  "hsl": {
    "h": 307.66,
    "s": 62.667,
    "l": 44.118
  },
  "oklch": {
    "l": 0.55338,
    "c": 0.21629,
    "h": 334
  },
  "luminance": 0.1444
}

Semantic roles & 50–950 ramp

primary

#B72AA5

secondary

#74C97F

accent

#E65742

background

#FDF7FB

surface

#FAEDF7

border

#D3C8D0

text

#150912

muted

#837B81

Preview Lab

Preview with #B72AA5

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →