#B72AA4#B72AA4

#B72AA4 is a mid, highly saturated purple. Relative luminance 0.144; OKLCH L 55.3% C 0.216 H 334.4°. Best body text is #FFFFFF at 5.41:1 contrast (WCAG AA passes).

Color values

HEX	#B72AA4
RGB	rgb(183, 42, 164)
HSL	hsl(308, 63%, 44%)
HSV	hsv(308, 77%, 72%)
CMYK	cmyk(0%, 77%, 10.4%, 28.2%)
CIE-LAB	lab(44.81, 66.81, -34.05)
CIE-LCH	lch(44.81, 74.98, 332.99°)
OKLab	oklab(55.29% 0.1944 -0.0933)
OKLCH	oklch(55.29% 0.216 334.4)
XYZ	xyz(27.0575, 14.4060, 36.4704)
Luminance	0.1440 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#B72AA4 #2AB73D

analogous

#842AB7 #B72AA4 #B72A5E

triadic

#B72AA4 #A4B72A #2AA4B7

tetradic

#B72AA4 #B7842A #2AB73D #2A5EB7

square

#B72AA4 #B7842A #2AB73D #2A5EB7

split-complementary

#B72AA4 #5EB72A #2AB784

monochromatic

#53134B #851F77 #B72AA4 #D549C2 #E17BD3

Accessibility & contrast

On white

5.41

#B72AA4 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.88

#B72AA4 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #B72AA4

5.41:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##B72AA4	#FFFFFF	#000000	##FFFFFF
##B72AA4	1.00	5.41	3.88	5.41
#FFFFFF	5.41	1.00	21.00	1.00
#000000	3.88	21.00	1.00	21.00
##FFFFFF	5.41	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#275DA7

Deuteranopia (green-blind)

#5D71A1

Tritanopia (blue-blind)

#C03865

Achromatopsia (no color)

#6A6A6A

Design tokens & code

CSS

--color: #b72aa4;
/* rgb */ color: rgb(183, 42, 164);
/* oklch */ color: oklch(55.3% 0.216 334.4);

Tailwind

colors: {
  custom: {
    50: '#d174bf',
    500: '#b72aa4',
    950: '#000000',
  },
}

SCSS

$custom: #b72aa4;
$custom-light: #d174bf;
$custom-dark: #000000;

JSON

{
  "hex": "#b72aa4",
  "rgb": {
    "r": 183,
    "g": 42,
    "b": 164
  },
  "hsl": {
    "h": 308.085,
    "s": 62.667,
    "l": 44.118
  },
  "oklch": {
    "l": 0.55285,
    "c": 0.2156,
    "h": 334.4
  },
  "luminance": 0.14404
}

Semantic roles & 50–950 ramp

primary

#B72AA4

secondary

#74C97F

accent

#E65842

background

#FDF7FB

surface

#FAEDF7

border

#D3C8D0

text

#150912

muted

#837B81

Preview Lab

Preview with #B72AA4

Body copy rendered with the generated semantic roles for this colour.

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