#B72AA3#B72AA3

#B72AA3 is a mid, highly saturated purple. Relative luminance 0.144; OKLCH L 55.2% C 0.215 H 334.7°. Best body text is #FFFFFF at 5.42:1 contrast (WCAG AA passes).

Color values

HEX	#B72AA3
RGB	rgb(183, 42, 163)
HSL	hsl(309, 63%, 44%)
HSV	hsv(309, 77%, 72%)
CMYK	cmyk(0%, 77%, 10.9%, 28.2%)
CIE-LAB	lab(44.76, 66.66, -33.54)
CIE-LCH	lch(44.76, 74.62, 333.29°)
OKLab	oklab(55.23% 0.1943 -0.0918)
OKLCH	oklch(55.23% 0.215 334.7)
XYZ	xyz(26.9676, 14.3700, 35.9966)
Luminance	0.1437 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#B72AA3 #2AB73E

analogous

#852AB7 #B72AA3 #B72A5C

triadic

#B72AA3 #A3B72A #2AA3B7

tetradic

#B72AA3 #B7852A #2AB73E #2A5CB7

square

#B72AA3 #B7852A #2AB73E #2A5CB7

split-complementary

#B72AA3 #5CB72A #2AB785

monochromatic

#53134A #851F77 #B72AA3 #D549C1 #E17BD2

Accessibility & contrast

On white

5.42

#B72AA3 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.87

#B72AA3 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #B72AA3

5.42:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##B72AA3	#FFFFFF	#000000	##FFFFFF
##B72AA3	1.00	5.42	3.87	5.42
#FFFFFF	5.42	1.00	21.00	1.00
#000000	3.87	21.00	1.00	21.00
##FFFFFF	5.42	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#285DA6

Deuteranopia (green-blind)

#5D71A0

Tritanopia (blue-blind)

#C03765

Achromatopsia (no color)

#6A6A6A

Design tokens & code

CSS

--color: #b72aa3;
/* rgb */ color: rgb(183, 42, 163);
/* oklch */ color: oklch(55.2% 0.215 334.7);

Tailwind

colors: {
  custom: {
    50: '#d174be',
    500: '#b72aa3',
    950: '#000000',
  },
}

SCSS

$custom: #b72aa3;
$custom-light: #d174be;
$custom-dark: #000000;

JSON

{
  "hex": "#b72aa3",
  "rgb": {
    "r": 183,
    "g": 42,
    "b": 163
  },
  "hsl": {
    "h": 308.511,
    "s": 62.667,
    "l": 44.118
  },
  "oklch": {
    "l": 0.55233,
    "c": 0.21491,
    "h": 334.7
  },
  "luminance": 0.14368
}

Semantic roles & 50–950 ramp

primary

#B72AA3

secondary

#74C980

accent

#E65942

background

#FDF7FB

surface

#FAEDF7

border

#D3C8D0

text

#150912

muted

#837B81

Preview Lab

Preview with #B72AA3

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →