#B72AA1#B72AA1

#B72AA1 is a mid, highly saturated purple. Relative luminance 0.143; OKLCH L 55.1% C 0.214 H 335.4°. Best body text is #FFFFFF at 5.44:1 contrast (WCAG AA passes).

Color values

HEX	#B72AA1
RGB	rgb(183, 42, 161)
HSL	hsl(309, 63%, 44%)
HSV	hsv(309, 77%, 72%)
CMYK	cmyk(0%, 77%, 12%, 28.2%)
CIE-LAB	lab(44.66, 66.37, -32.50)
CIE-LCH	lch(44.66, 73.90, 333.91°)
OKLab	oklab(55.13% 0.1942 -0.0888)
OKLCH	oklch(55.13% 0.214 335.4)
XYZ	xyz(26.7898, 14.2989, 35.0603)
Luminance	0.1430 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#B72AA1 #2AB740

analogous

#872AB7 #B72AA1 #B72A5A

triadic

#B72AA1 #A1B72A #2AA1B7

tetradic

#B72AA1 #B7872A #2AB740 #2A5AB7

square

#B72AA1 #B7872A #2AB740 #2A5AB7

split-complementary

#B72AA1 #5AB72A #2AB787

monochromatic

#531349 #851F75 #B72AA1 #D549BF #E17BD1

Accessibility & contrast

On white

5.44

#B72AA1 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.86

#B72AA1 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #B72AA1

5.44:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##B72AA1	#FFFFFF	#000000	##FFFFFF
##B72AA1	1.00	5.44	3.86	5.44
#FFFFFF	5.44	1.00	21.00	1.00
#000000	3.86	21.00	1.00	21.00
##FFFFFF	5.44	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#2A5CA4

Deuteranopia (green-blind)

#5E719E

Tritanopia (blue-blind)

#C03664

Achromatopsia (no color)

#6A6A6A

Design tokens & code

CSS

--color: #b72aa1;
/* rgb */ color: rgb(183, 42, 161);
/* oklch */ color: oklch(55.1% 0.214 335.4);

Tailwind

colors: {
  custom: {
    50: '#d173bd',
    500: '#b72aa1',
    950: '#000000',
  },
}

SCSS

$custom: #b72aa1;
$custom-light: #d173bd;
$custom-dark: #000000;

JSON

{
  "hex": "#b72aa1",
  "rgb": {
    "r": 183,
    "g": 42,
    "b": 161
  },
  "hsl": {
    "h": 309.362,
    "s": 62.667,
    "l": 44.118
  },
  "oklch": {
    "l": 0.55128,
    "c": 0.21354,
    "h": 335.4
  },
  "luminance": 0.14296
}

Semantic roles & 50–950 ramp

primary

#B72AA1

secondary

#74C981

accent

#E65C42

background

#FDF7FB

surface

#FAEDF6

border

#D3C8D0

text

#150912

muted

#837B81

Preview Lab

Preview with #B72AA1

Body copy rendered with the generated semantic roles for this colour.

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