#B72A40#B72A40

#B72A40 is a mid, vivid red. Relative luminance 0.121; OKLCH L 51.7% C 0.176 H 17.8°. Best body text is #FFFFFF at 6.14:1 contrast (WCAG AA passes).

Color values

HEX	#B72A40
RGB	rgb(183, 42, 64)
HSL	hsl(351, 63%, 44%)
HSV	hsv(351, 77%, 72%)
CMYK	cmyk(0%, 77%, 65%, 28.2%)
CIE-LAB	lab(41.37, 56.35, 22.54)
CIE-LCH	lch(41.37, 60.69, 21.80°)
OKLab	oklab(51.66% 0.1676 0.0539)
OKLCH	oklch(51.66% 0.176 17.8)
XYZ	xyz(21.2841, 12.0966, 6.0636)
Luminance	0.1209 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#B72A40 #2AB7A1

analogous

#B72A87 #B72A40 #B75A2A

triadic

#B72A40 #40B72A #2A40B7

tetradic

#B72A40 #87B72A #2AB7A1 #5A2AB7

square

#B72A40 #87B72A #2AB7A1 #5A2AB7

split-complementary

#B72A40 #2AB75A #2A87B7

monochromatic

#53131D #851F2F #B72A40 #D5495F #E17B8B

Accessibility & contrast

On white

6.14

#B72A40 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.42

#B72A40 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #B72A40

6.14:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##B72A40	#FFFFFF	#000000	##FFFFFF
##B72A40	1.00	6.14	3.42	6.14
#FFFFFF	6.14	1.00	21.00	1.00
#000000	3.42	21.00	1.00	21.00
##FFFFFF	6.14	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#534F40

Deuteranopia (green-blind)

#766C3C

Tritanopia (blue-blind)

#C90034

Achromatopsia (no color)

#626262

Design tokens & code

CSS

--color: #b72a40;
/* rgb */ color: rgb(183, 42, 64);
/* oklch */ color: oklch(51.7% 0.176 17.8);

Tailwind

colors: {
  custom: {
    50: '#d47074',
    500: '#b72a40',
    950: '#000000',
  },
}

SCSS

$custom: #b72a40;
$custom-light: #d47074;
$custom-dark: #000000;

JSON

{
  "hex": "#b72a40",
  "rgb": {
    "r": 183,
    "g": 42,
    "b": 64
  },
  "hsl": {
    "h": 350.638,
    "s": 62.667,
    "l": 44.118
  },
  "oklch": {
    "l": 0.51657,
    "c": 0.17607,
    "h": 17.8
  },
  "luminance": 0.12093
}

Semantic roles & 50–950 ramp

primary

#B72A40

secondary

#74C9BC

accent

#E6CC42

background

#FEF7F7

surface

#FCEDED

border

#D5C8C8

text

#160808

muted

#847B7B

Preview Lab

Preview with #B72A40

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →