#B72A37#B72A37
#B72A37 is a mid, vivid red. Relative luminance 0.120; OKLCH L 51.5% C 0.176 H 21.5°. Best body text is #FFFFFF at 6.18:1 contrast (WCAG AA passes).
Color values
| HEX | #B72A37 |
|---|---|
| RGB | rgb(183, 42, 55) |
| HSL | hsl(354, 63%, 44%) |
| HSV | hsv(354, 77%, 72%) |
| CMYK | cmyk(0%, 77%, 69.9%, 28.2%) |
| CIE-LAB | lab(41.22, 55.87, 27.89) |
| CIE-LCH | lch(41.22, 62.44, 26.53°) |
| OKLab | oklab(51.5% 0.1642 0.0647) |
| OKLCH | oklch(51.5% 0.176 21.5) |
| XYZ | xyz(21.0484, 12.0023, 4.8221) |
| Luminance | 0.1200 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Cardinal
#C41E3A
ΔE00 2.53
Lipstick Red
#C0022F
ΔE00 2.71
Dull Red
#BB3F3F
ΔE00 4.02
Cherry (survey)
#CF0234
ΔE00 4.15
Rose Red
#BE013C
ΔE00 4.56
Brown
#A52A2A
ΔE00 4.57
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#B72A37 #2AB7AA
analogous
#B72A7E #B72A37 #B7642A
triadic
#B72A37 #37B72A #2A37B7
tetradic
#B72A37 #7EB72A #2AB7AA #642AB7
square
#B72A37 #7EB72A #2AB7AA #642AB7
split-complementary
#B72A37 #2AB764 #2A7EB7
monochromatic
#531319 #851F28 #B72A37 #D54956 #E17B84
Accessibility & contrast
On white
6.18
#B72A37 on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.40
#B72A37 on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #B72A37
6.18:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##B72A37 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##B72A37 | 1.00 | 6.18 | 3.40 | 6.18 |
| #FFFFFF | 6.18 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.40 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 6.18 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#544E36
Deuteranopia (green-blind)
#776C32
Tritanopia (blue-blind)
#C90030
Achromatopsia (no color)
#616161
Design tokens & code
CSS
--color: #b72a37; /* rgb */ color: rgb(183, 42, 55); /* oklch */ color: oklch(51.5% 0.176 21.5);
Tailwind
colors: {
custom: {
50: '#d5706d',
500: '#b72a37',
950: '#000000',
},
}SCSS
$custom: #b72a37; $custom-light: #d5706d; $custom-dark: #000000;
JSON
{
"hex": "#b72a37",
"rgb": {
"r": 183,
"g": 42,
"b": 55
},
"hsl": {
"h": 354.468,
"s": 62.667,
"l": 44.118
},
"oklch": {
"l": 0.51498,
"c": 0.17643,
"h": 21.5
},
"luminance": 0.11999
}Semantic roles & 50–950 ramp
primary
#B72A37
secondary
#74C9C1
accent
#E6D742
background
#FEF7F6
surface
#FCEDEB
border
#D5C8C6
text
#160807
muted
#847B7A