#B72A36#B72A36
#B72A36 is a mid, vivid red. Relative luminance 0.120; OKLCH L 51.5% C 0.177 H 21.9°. Best body text is #FFFFFF at 6.18:1 contrast (WCAG AA passes).
Color values
| HEX | #B72A36 |
|---|---|
| RGB | rgb(183, 42, 54) |
| HSL | hsl(355, 63%, 44%) |
| HSV | hsv(355, 77%, 72%) |
| CMYK | cmyk(0%, 77%, 70.5%, 28.2%) |
| CIE-LAB | lab(41.20, 55.82, 28.49) |
| CIE-LCH | lch(41.20, 62.67, 27.04°) |
| OKLab | oklab(51.48% 0.1638 0.0658) |
| OKLCH | oklch(51.48% 0.177 21.9) |
| XYZ | xyz(21.0246, 11.9928, 4.6971) |
| Luminance | 0.1199 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Cardinal
#C41E3A
ΔE00 2.68
Lipstick Red
#C0022F
ΔE00 2.69
Dull Red
#BB3F3F
ΔE00 3.95
Cherry (survey)
#CF0234
ΔE00 4.15
Brown
#A52A2A
ΔE00 4.38
Rose Red
#BE013C
ΔE00 4.82
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#B72A36 #2AB7AB
analogous
#B72A7D #B72A36 #B7652A
triadic
#B72A36 #36B72A #2A36B7
tetradic
#B72A36 #7DB72A #2AB7AB #652AB7
square
#B72A36 #7DB72A #2AB7AB #652AB7
split-complementary
#B72A36 #2AB765 #2A7DB7
monochromatic
#531319 #851F27 #B72A36 #D54955 #E17B83
Accessibility & contrast
On white
6.18
#B72A36 on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.40
#B72A36 on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #B72A36
6.18:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##B72A36 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##B72A36 | 1.00 | 6.18 | 3.40 | 6.18 |
| #FFFFFF | 6.18 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.40 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 6.18 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#544E35
Deuteranopia (green-blind)
#776C31
Tritanopia (blue-blind)
#C90030
Achromatopsia (no color)
#616161
Design tokens & code
CSS
--color: #b72a36; /* rgb */ color: rgb(183, 42, 54); /* oklch */ color: oklch(51.5% 0.177 21.9);
Tailwind
colors: {
custom: {
50: '#d5706d',
500: '#b72a36',
950: '#000000',
},
}SCSS
$custom: #b72a36; $custom-light: #d5706d; $custom-dark: #000000;
JSON
{
"hex": "#b72a36",
"rgb": {
"r": 183,
"g": 42,
"b": 54
},
"hsl": {
"h": 354.894,
"s": 62.667,
"l": 44.118
},
"oklch": {
"l": 0.51482,
"c": 0.17651,
"h": 21.9
},
"luminance": 0.1199
}Semantic roles & 50–950 ramp
primary
#B72A36
secondary
#74C9C2
accent
#E6D842
background
#FEF7F6
surface
#FCEDEB
border
#D5C8C6
text
#160807
muted
#847B7A