#B72973#B72973

#B72973 is a mid, vivid pink. Relative luminance 0.129; OKLCH L 53.0% C 0.188 H 354.1°. Best body text is #FFFFFF at 5.87:1 contrast (WCAG AA passes).

Color values

HEX	#B72973
RGB	rgb(183, 41, 115)
HSL	hsl(329, 63%, 44%)
HSV	hsv(329, 78%, 72%)
CMYK	cmyk(0%, 77.6%, 37.2%, 28.2%)
CIE-LAB	lab(42.60, 60.85, -7.64)
CIE-LCH	lch(42.60, 61.33, 352.84°)
OKLab	oklab(53% 0.1869 -0.0194)
OKLCH	oklch(53% 0.188 354.1)
XYZ	xyz(23.4174, 12.8939, 17.4719)
Luminance	0.1289 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#B72973 #29B76D

analogous

#B429B7 #B72973 #B7292C

triadic

#B72973 #73B729 #2973B7

tetradic

#B72973 #B7B429 #29B76D #292CB7

square

#B72973 #B7B429 #29B76D #292CB7

split-complementary

#B72973 #2CB729 #29B7B4

monochromatic

#531334 #851E54 #B72973 #D64792 #E179AF

Accessibility & contrast

On white

5.87

#B72973 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.58

#B72973 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #B72973

5.87:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##B72973	#FFFFFF	#000000	##FFFFFF
##B72973	1.00	5.87	3.58	5.87
#FFFFFF	5.87	1.00	21.00	1.00
#000000	3.58	21.00	1.00	21.00
##FFFFFF	5.87	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#455475

Deuteranopia (green-blind)

#6D6E70

Tritanopia (blue-blind)

#C6174B

Achromatopsia (no color)

#656565

Design tokens & code

CSS

--color: #b72973;
/* rgb */ color: rgb(183, 41, 115);
/* oklch */ color: oklch(53.0% 0.188 354.1);

Tailwind

colors: {
  custom: {
    50: '#d2719b',
    500: '#b72973',
    950: '#000000',
  },
}

SCSS

$custom: #b72973;
$custom-light: #d2719b;
$custom-dark: #000000;

JSON

{
  "hex": "#b72973",
  "rgb": {
    "r": 183,
    "g": 41,
    "b": 115
  },
  "hsl": {
    "h": 328.732,
    "s": 63.393,
    "l": 43.922
  },
  "oklch": {
    "l": 0.53002,
    "c": 0.18795,
    "h": 354.1
  },
  "luminance": 0.12891
}

Semantic roles & 50–950 ramp

primary

#B72973

secondary

#73C99C

accent

#E69041

background

#FDF7F9

surface

#FBEDF2

border

#D4C8CC

text

#15090E

muted

#837B7E

Preview Lab

Preview with #B72973

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →