#B72964#B72964

#B72964 is a mid, vivid pink. Relative luminance 0.126; OKLCH L 52.5% C 0.182 H 1.0°. Best body text is #FFFFFF at 5.98:1 contrast (WCAG AA passes).

Color values

HEX	#B72964
RGB	rgb(183, 41, 100)
HSL	hsl(335, 63%, 44%)
HSV	hsv(335, 78%, 72%)
CMYK	cmyk(0%, 77.6%, 45.4%, 28.2%)
CIE-LAB	lab(42.12, 59.36, 0.99)
CIE-LCH	lch(42.12, 59.37, 0.96°)
OKLab	oklab(52.49% 0.1823 0.0032)
OKLCH	oklch(52.49% 0.182 1)
XYZ	xyz(22.6234, 12.5763, 13.2903)
Luminance	0.1257 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#B72964 #29B77C

analogous

#B729AB #B72964 #B73529

triadic

#B72964 #64B729 #2964B7

tetradic

#B72964 #ABB729 #29B77C #3529B7

square

#B72964 #ABB729 #29B77C #3529B7

split-complementary

#B72964 #29B735 #29ABB7

monochromatic

#53132D #851E49 #B72964 #D64783 #E179A4

Accessibility & contrast

On white

5.98

#B72964 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.51

#B72964 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #B72964

5.98:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##B72964	#FFFFFF	#000000	##FFFFFF
##B72964	1.00	5.98	3.51	5.98
#FFFFFF	5.98	1.00	21.00	1.00
#000000	3.51	21.00	1.00	21.00
##FFFFFF	5.98	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4A5265

Deuteranopia (green-blind)

#716D61

Tritanopia (blue-blind)

#C70843

Achromatopsia (no color)

#636363

Design tokens & code

CSS

--color: #b72964;
/* rgb */ color: rgb(183, 41, 100);
/* oklch */ color: oklch(52.5% 0.182 1.0);

Tailwind

colors: {
  custom: {
    50: '#d27190',
    500: '#b72964',
    950: '#000000',
  },
}

SCSS

$custom: #b72964;
$custom-light: #d27190;
$custom-dark: #000000;

JSON

{
  "hex": "#b72964",
  "rgb": {
    "r": 183,
    "g": 41,
    "b": 100
  },
  "hsl": {
    "h": 335.07,
    "s": 63.393,
    "l": 43.922
  },
  "oklch": {
    "l": 0.52488,
    "c": 0.18229,
    "h": 1
  },
  "luminance": 0.12573
}

Semantic roles & 50–950 ramp

primary

#B72964

secondary

#73C9A5

accent

#E6A241

background

#FDF7F8

surface

#FBEDF0

border

#D4C8CB

text

#15090C

muted

#837B7D

Preview Lab

Preview with #B72964

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →