#B72944#B72944

#B72944 is a mid, vivid red. Relative luminance 0.121; OKLCH L 51.7% C 0.177 H 15.9°. Best body text is #FFFFFF at 6.15:1 contrast (WCAG AA passes).

Color values

HEX	#B72944
RGB	rgb(183, 41, 68)
HSL	hsl(349, 63%, 44%)
HSV	hsv(349, 78%, 72%)
CMYK	cmyk(0%, 77.6%, 62.8%, 28.2%)
CIE-LAB	lab(41.33, 56.90, 20.00)
CIE-LCH	lch(41.33, 60.31, 19.36°)
OKLab	oklab(51.65% 0.1702 0.0484)
OKLCH	oklch(51.65% 0.177 15.9)
XYZ	xyz(21.3670, 12.0737, 6.6731)
Luminance	0.1207 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#B72944 #29B79C

analogous

#B7298B #B72944 #B75529

triadic

#B72944 #44B729 #2944B7

tetradic

#B72944 #8BB729 #29B79C #5529B7

square

#B72944 #8BB729 #29B79C #5529B7

split-complementary

#B72944 #29B755 #298BB7

monochromatic

#53131F #851E31 #B72944 #D64762 #E1798D

Accessibility & contrast

On white

6.15

#B72944 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.41

#B72944 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #B72944

6.15:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##B72944	#FFFFFF	#000000	##FFFFFF
##B72944	1.00	6.15	3.41	6.15
#FFFFFF	6.15	1.00	21.00	1.00
#000000	3.41	21.00	1.00	21.00
##FFFFFF	6.15	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#524F44

Deuteranopia (green-blind)

#766C40

Tritanopia (blue-blind)

#C90035

Achromatopsia (no color)

#616161

Design tokens & code

CSS

--color: #b72944;
/* rgb */ color: rgb(183, 41, 68);
/* oklch */ color: oklch(51.7% 0.177 15.9);

Tailwind

colors: {
  custom: {
    50: '#d47077',
    500: '#b72944',
    950: '#000000',
  },
}

SCSS

$custom: #b72944;
$custom-light: #d47077;
$custom-dark: #000000;

JSON

{
  "hex": "#b72944",
  "rgb": {
    "r": 183,
    "g": 41,
    "b": 68
  },
  "hsl": {
    "h": 348.592,
    "s": 63.393,
    "l": 43.922
  },
  "oklch": {
    "l": 0.51655,
    "c": 0.17696,
    "h": 15.9
  },
  "luminance": 0.12071
}

Semantic roles & 50–950 ramp

primary

#B72944

secondary

#73C9B9

accent

#E6C741

background

#FEF7F7

surface

#FCEDED

border

#D5C8C8

text

#160808

muted

#847B7B

Preview Lab

Preview with #B72944

Body copy rendered with the generated semantic roles for this colour.

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