#B728AD#B728AD

#B728AD is a mid, highly saturated purple. Relative luminance 0.146; OKLCH L 55.6% C 0.224 H 331.3°. Best body text is #FFFFFF at 5.36:1 contrast (WCAG AA passes).

Color values

HEX	#B728AD
RGB	rgb(183, 40, 173)
HSL	hsl(304, 64%, 44%)
HSV	hsv(304, 78%, 72%)
CMYK	cmyk(0%, 78.1%, 5.5%, 28.2%)
CIE-LAB	lab(45.09, 68.71, -38.96)
CIE-LCH	lch(45.09, 78.99, 330.45°)
OKLab	oklab(55.64% 0.1963 -0.1074)
OKLCH	oklch(55.64% 0.224 331.3)
XYZ	xyz(27.8301, 14.6043, 40.8802)
Luminance	0.1460 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#B728AD #28B732

analogous

#7928B7 #B728AD #B72865

triadic

#B728AD #ADB728 #28ADB7

tetradic

#B728AD #B77928 #28B732 #2865B7

square

#B728AD #B77928 #28B732 #2865B7

split-complementary

#B728AD #65B728 #28B779

monochromatic

#53124E #851D7E #B728AD #D646CC #E178DA

Accessibility & contrast

On white

5.36

#B728AD on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.92

#B728AD on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #B728AD

5.36:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##B728AD	#FFFFFF	#000000	##FFFFFF
##B728AD	1.00	5.36	3.92	5.36
#FFFFFF	5.36	1.00	21.00	1.00
#000000	3.92	21.00	1.00	21.00
##FFFFFF	5.36	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#175EB0

Deuteranopia (green-blind)

#5872AA

Tritanopia (blue-blind)

#BF3B6A

Achromatopsia (no color)

#6B6B6B

Design tokens & code

CSS

--color: #b728ad;
/* rgb */ color: rgb(183, 40, 173);
/* oklch */ color: oklch(55.6% 0.224 331.3);

Tailwind

colors: {
  custom: {
    50: '#d173c6',
    500: '#b728ad',
    950: '#000000',
  },
}

SCSS

$custom: #b728ad;
$custom-light: #d173c6;
$custom-dark: #000000;

JSON

{
  "hex": "#b728ad",
  "rgb": {
    "r": 183,
    "g": 40,
    "b": 173
  },
  "hsl": {
    "h": 304.196,
    "s": 64.126,
    "l": 43.725
  },
  "oklch": {
    "l": 0.55637,
    "c": 0.22378,
    "h": 331.3
  },
  "luminance": 0.14602
}

Semantic roles & 50–950 ramp

primary

#B728AD

secondary

#72C978

accent

#E74C41

background

#FDF7FC

surface

#FAEDF8

border

#D3C8D1

text

#150913

muted

#837B82

Preview Lab

Preview with #B728AD

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →