#B727AD#B727AD

#B727AD is a mid, highly saturated purple. Relative luminance 0.145; OKLCH L 55.6% C 0.225 H 331.3°. Best body text is #FFFFFF at 5.37:1 contrast (WCAG AA passes).

Color values

HEX	#B727AD
RGB	rgb(183, 39, 173)
HSL	hsl(304, 65%, 44%)
HSV	hsv(304, 79%, 72%)
CMYK	cmyk(0%, 78.7%, 5.5%, 28.2%)
CIE-LAB	lab(44.99, 68.98, -39.11)
CIE-LCH	lch(44.99, 79.29, 330.45°)
OKLab	oklab(55.57% 0.1971 -0.1079)
OKLCH	oklch(55.57% 0.225 331.3)
XYZ	xyz(27.7968, 14.5378, 40.8691)
Luminance	0.1454 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#B727AD #27B731

analogous

#7927B7 #B727AD #B72765

triadic

#B727AD #ADB727 #27ADB7

tetradic

#B727AD #B77927 #27B731 #2765B7

square

#B727AD #B77927 #27B731 #2765B7

split-complementary

#B727AD #65B727 #27B779

monochromatic

#52114E #851C7D #B727AD #D744CD #E276DA

Accessibility & contrast

On white

5.37

#B727AD on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.91

#B727AD on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #B727AD

5.37:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##B727AD	#FFFFFF	#000000	##FFFFFF
##B727AD	1.00	5.37	3.91	5.37
#FFFFFF	5.37	1.00	21.00	1.00
#000000	3.91	21.00	1.00	21.00
##FFFFFF	5.37	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#165EB0

Deuteranopia (green-blind)

#5771AA

Tritanopia (blue-blind)

#BF3B6A

Achromatopsia (no color)

#6A6A6A

Design tokens & code

CSS

--color: #b727ad;
/* rgb */ color: rgb(183, 39, 173);
/* oklch */ color: oklch(55.6% 0.225 331.3);

Tailwind

colors: {
  custom: {
    50: '#d173c6',
    500: '#b727ad',
    950: '#000000',
  },
}

SCSS

$custom: #b727ad;
$custom-light: #d173c6;
$custom-dark: #000000;

JSON

{
  "hex": "#b727ad",
  "rgb": {
    "r": 183,
    "g": 39,
    "b": 173
  },
  "hsl": {
    "h": 304.167,
    "s": 64.865,
    "l": 43.529
  },
  "oklch": {
    "l": 0.5557,
    "c": 0.22466,
    "h": 331.3
  },
  "luminance": 0.14535
}

Semantic roles & 50–950 ramp

primary

#B727AD

secondary

#70C977

accent

#E84C40

background

#FDF7FC

surface

#FAEDF8

border

#D3C8D1

text

#150913

muted

#837B82

Preview Lab

Preview with #B727AD

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →