#B724AD#B724AD

#B724AD is a mid, highly saturated purple. Relative luminance 0.143; OKLCH L 55.4% C 0.227 H 331.3°. Best body text is #FFFFFF at 5.43:1 contrast (WCAG AA passes).

Color values

HEX	#B724AD
RGB	rgb(183, 36, 173)
HSL	hsl(304, 67%, 43%)
HSV	hsv(304, 80%, 72%)
CMYK	cmyk(0%, 80.3%, 5.5%, 28.2%)
CIE-LAB	lab(44.73, 69.75, -39.53)
CIE-LCH	lch(44.73, 80.17, 330.46°)
OKLab	oklab(55.38% 0.1993 -0.1091)
OKLCH	oklch(55.38% 0.227 331.3)
XYZ	xyz(27.7022, 14.3485, 40.8376)
Luminance	0.1435 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#B724AD #24B72E

analogous

#7824B7 #B724AD #B72463

triadic

#B724AD #ADB724 #24ADB7

tetradic

#B724AD #B77824 #24B72E #2463B7

square

#B724AD #B77824 #24B72E #2463B7

split-complementary

#B724AD #63B724 #24B778

monochromatic

#51104C #841A7D #B724AD #D93FCF #E372DC

Accessibility & contrast

On white

5.43

#B724AD on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.87

#B724AD on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #B724AD

5.43:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##B724AD	#FFFFFF	#000000	##FFFFFF
##B724AD	1.00	5.43	3.87	5.43
#FFFFFF	5.43	1.00	21.00	1.00
#000000	3.87	21.00	1.00	21.00
##FFFFFF	5.43	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#105DB1

Deuteranopia (green-blind)

#5671AA

Tritanopia (blue-blind)

#BF3969

Achromatopsia (no color)

#6A6A6A

Design tokens & code

CSS

--color: #b724ad;
/* rgb */ color: rgb(183, 36, 173);
/* oklch */ color: oklch(55.4% 0.227 331.3);

Tailwind

colors: {
  custom: {
    50: '#d172c6',
    500: '#b724ad',
    950: '#000000',
  },
}

SCSS

$custom: #b724ad;
$custom-light: #d172c6;
$custom-dark: #000000;

JSON

{
  "hex": "#b724ad",
  "rgb": {
    "r": 183,
    "g": 36,
    "b": 173
  },
  "hsl": {
    "h": 304.082,
    "s": 67.123,
    "l": 42.941
  },
  "oklch": {
    "l": 0.55381,
    "c": 0.22719,
    "h": 331.3
  },
  "luminance": 0.14346
}

Semantic roles & 50–950 ramp

primary

#B724AD

secondary

#6DCA73

accent

#EA493E

background

#FDF7FC

surface

#FAEDF8

border

#D3C8D1

text

#150913

muted

#837B82

Preview Lab

Preview with #B724AD

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →