#B54940#B54940

#B54940 is a mid, vivid red. Relative luminance 0.150; OKLCH L 54.7% C 0.142 H 27.5°. Best body text is #FFFFFF at 5.26:1 contrast (WCAG AA passes).

Color values

HEX#B54940
RGBrgb(181, 73, 64)
HSLhsl(5, 48%, 48%)
HSVhsv(5, 65%, 71%)
CMYKcmyk(0%, 59.7%, 64.6%, 29%)
CIE-LABlab(45.58, 43.25, 27.77)
CIE-LCHlch(45.58, 51.40, 32.71°)
OKLaboklab(54.74% 0.1263 0.0657)
OKLCHoklch(54.74% 0.142 27.5)
XYZxyz(22.3661, 14.9619, 6.5597)
Luminance0.1496 (WCAG relative)
Temperaturewarm
Familyred

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#B54940 #40ACB5
analogous
#B54072 #B54940 #B58340
triadic
#B54940 #40B549 #4940B5
tetradic
#B54940 #72B540 #40ACB5 #8340B5
square
#B54940 #72B540 #40ACB5 #8340B5
split-complementary
#B54940 #40B583 #4072B5
monochromatic
#5B2520 #883730 #B54940 #CA7068 #DA9B96

Accessibility & contrast

On white

5.26
#B54940 on #FFFFFF
AA ✓AA large ✓AAA ✗

On black

3.99
#B54940 on #000000
AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #B54940
5.26:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##B54940#FFFFFF#000000##FFFFFF
##B549401.005.263.995.26
#FFFFFF5.261.0021.001.00
#0000003.9921.001.0021.00
##FFFFFF5.261.0021.001.00

Color blindness preview

Protanopia (red-blind)
#655D3F
Deuteranopia (green-blind)
#80753D
Tritanopia (blue-blind)
#C63347
Achromatopsia (no color)
#6C6C6C

Design tokens & code

CSS
--color: #b54940;
/* rgb */ color: rgb(181, 73, 64);
/* oklch */ color: oklch(54.7% 0.142 27.5);
Tailwind
colors: {
  custom: {
    50: '#d18075',
    500: '#b54940',
    950: '#000000',
  },
}
SCSS
$custom: #b54940;
$custom-light: #d18075;
$custom-dark: #000000;
JSON
{
  "hex": "#b54940",
  "rgb": {
    "r": 181,
    "g": 73,
    "b": 64
  },
  "hsl": {
    "h": 4.615,
    "s": 47.755,
    "l": 48.039
  },
  "oklch": {
    "l": 0.54741,
    "c": 0.14241,
    "h": 27.5
  },
  "luminance": 0.14959
}

Semantic roles & 50–950 ramp

primary
#B54940
secondary
#8BC1C5
accent
#CDD750
background
#FDF8F7
surface
#FBEFED
border
#D4CAC8
text
#150A08
muted
#837C7B

Preview Lab

Preview with #B54940

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#B54940 Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva