#B54724#B54724

#B54724 is a mid, vivid red. Relative luminance 0.145; OKLCH L 54.1% C 0.151 H 37.6°. Best body text is #FFFFFF at 5.40:1 contrast (WCAG AA passes).

Color values

HEX#B54724
RGBrgb(181, 71, 36)
HSLhsl(14, 67%, 43%)
HSVhsv(14, 80%, 71%)
CMYKcmyk(0%, 60.8%, 80.1%, 29%)
CIE-LABlab(44.89, 42.82, 42.49)
CIE-LCHlch(44.89, 60.33, 44.78°)
OKLaboklab(54.11% 0.1197 0.0921)
OKLCHoklch(54.11% 0.151 37.6)
XYZxyz(21.6301, 14.4606, 3.3209)
Luminance0.1446 (WCAG relative)
Temperaturewarm
Familyred

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#B54724 #2492B5
analogous
#B52449 #B54724 #B59024
triadic
#B54724 #24B547 #4724B5
tetradic
#B54724 #49B524 #2492B5 #9024B5
square
#B54724 #49B524 #2492B5 #9024B5
split-complementary
#B54724 #24B590 #2449B5
monochromatic
#4F1F10 #82331A #B54724 #D9633E #E38C71

Accessibility & contrast

On white

5.40
#B54724 on #FFFFFF
AA ✓AA large ✓AAA ✗

On black

3.89
#B54724 on #000000
AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #B54724
5.40:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##B54724#FFFFFF#000000##FFFFFF
##B547241.005.403.895.40
#FFFFFF5.401.0021.001.00
#0000003.8921.001.0021.00
##FFFFFF5.401.0021.001.00

Color blindness preview

Protanopia (red-blind)
#665B1F
Deuteranopia (green-blind)
#817320
Tritanopia (blue-blind)
#C72C40
Achromatopsia (no color)
#6A6A6A

Design tokens & code

CSS
--color: #b54724;
/* rgb */ color: rgb(181, 71, 36);
/* oklch */ color: oklch(54.1% 0.151 37.6);
Tailwind
colors: {
  custom: {
    50: '#d37e61',
    500: '#b54724',
    950: '#000000',
  },
}
SCSS
$custom: #b54724;
$custom-light: #d37e61;
$custom-dark: #000000;
JSON
{
  "hex": "#b54724",
  "rgb": {
    "r": 181,
    "g": 71,
    "b": 36
  },
  "hsl": {
    "h": 14.483,
    "s": 66.82,
    "l": 42.549
  },
  "oklch": {
    "l": 0.54108,
    "c": 0.15099,
    "h": 37.6
  },
  "luminance": 0.14458
}

Semantic roles & 50–950 ramp

primary
#B54724
secondary
#6BB3C9
accent
#C0EA3E
background
#FEF7F5
surface
#FCEEEA
border
#D5C9C6
text
#160A05
muted
#847C79

Preview Lab

Preview with #B54724

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#B54724 Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva