#B53540#B53540
#B53540 is a mid, vivid red. Relative luminance 0.127; OKLCH L 52.3% C 0.164 H 20.2°. Best body text is #FFFFFF at 5.92:1 contrast (WCAG AA passes).
Color values
| HEX | #B53540 |
|---|---|
| RGB | rgb(181, 53, 64) |
| HSL | hsl(355, 55%, 46%) |
| HSV | hsv(355, 71%, 71%) |
| CMYK | cmyk(0%, 70.7%, 64.6%, 29%) |
| CIE-LAB | lab(42.37, 51.89, 23.74) |
| CIE-LCH | lch(42.37, 57.06, 24.59°) |
| OKLab | oklab(52.34% 0.1536 0.0567) |
| OKLCH | oklch(52.34% 0.164 20.2) |
| XYZ | xyz(21.2568, 12.7432, 6.1899) |
| Luminance | 0.1274 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Cardinal
#C41E3A
ΔE00 3.14
Dull Red
#BB3F3F
ΔE00 3.54
Dusty Red
#B9484E
ΔE00 4.18
Lipstick Red
#C0022F
ΔE00 4.54
Rose Red
#BE013C
ΔE00 4.77
Cherry (survey)
#CF0234
ΔE00 5.17
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#B53540 #35B5AA
analogous
#B53580 #B53540 #B56A35
triadic
#B53540 #40B535 #3540B5
tetradic
#B53540 #80B535 #35B5AA #6A35B5
square
#B53540 #80B535 #35B5AA #6A35B5
split-complementary
#B53540 #35B56A #3580B5
monochromatic
#56191F #86272F #B53540 #CE5963 #DC888F
Accessibility & contrast
On white
5.92
#B53540 on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.55
#B53540 on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #B53540
5.92:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##B53540 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##B53540 | 1.00 | 5.92 | 3.55 | 5.92 |
| #FFFFFF | 5.92 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.55 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 5.92 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#58533F
Deuteranopia (green-blind)
#786E3C
Tritanopia (blue-blind)
#C70E3A
Achromatopsia (no color)
#646464
Design tokens & code
CSS
--color: #b53540; /* rgb */ color: rgb(181, 53, 64); /* oklch */ color: oklch(52.3% 0.164 20.2);
Tailwind
colors: {
custom: {
50: '#d27574',
500: '#b53540',
950: '#000000',
},
}SCSS
$custom: #b53540; $custom-light: #d27574; $custom-dark: #000000;
JSON
{
"hex": "#b53540",
"rgb": {
"r": 181,
"g": 53,
"b": 64
},
"hsl": {
"h": 354.844,
"s": 54.701,
"l": 45.882
},
"oklch": {
"l": 0.52335,
"c": 0.16375,
"h": 20.2
},
"luminance": 0.1274
}Semantic roles & 50–950 ramp
primary
#B53540
secondary
#80C6C0
accent
#DED14A
background
#FDF7F7
surface
#FBEDED
border
#D4C8C8
text
#150908
muted
#837B7B