#B53440#B53440
#B53440 is a mid, vivid red. Relative luminance 0.127; OKLCH L 52.2% C 0.165 H 20.0°. Best body text is #FFFFFF at 5.95:1 contrast (WCAG AA passes).
Color values
| HEX | #B53440 |
|---|---|
| RGB | rgb(181, 52, 64) |
| HSL | hsl(354, 55%, 46%) |
| HSV | hsv(354, 71%, 71%) |
| CMYK | cmyk(0%, 71.3%, 64.6%, 29%) |
| CIE-LAB | lab(42.24, 52.27, 23.57) |
| CIE-LCH | lch(42.24, 57.34, 24.27°) |
| OKLab | oklab(52.23% 0.1548 0.0563) |
| OKLCH | oklch(52.23% 0.165 20) |
| XYZ | xyz(21.2117, 12.6530, 6.1748) |
| Luminance | 0.1265 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Cardinal
#C41E3A
ΔE00 3.08
Dull Red
#BB3F3F
ΔE00 3.76
Dusty Red
#B9484E
ΔE00 4.32
Lipstick Red
#C0022F
ΔE00 4.47
Rose Red
#BE013C
ΔE00 4.55
Cherry (survey)
#CF0234
ΔE00 5.16
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#B53440 #34B5A9
analogous
#B53480 #B53440 #B56934
triadic
#B53440 #40B534 #3440B5
tetradic
#B53440 #80B534 #34B5A9 #6934B5
square
#B53440 #80B534 #34B5A9 #6934B5
split-complementary
#B53440 #34B569 #3480B5
monochromatic
#56191E #85262F #B53440 #CF5762 #DC878F
Accessibility & contrast
On white
5.95
#B53440 on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.53
#B53440 on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #B53440
5.95:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##B53440 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##B53440 | 1.00 | 5.95 | 3.53 | 5.95 |
| #FFFFFF | 5.95 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.53 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 5.95 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#575240
Deuteranopia (green-blind)
#786E3C
Tritanopia (blue-blind)
#C70B39
Achromatopsia (no color)
#646464
Design tokens & code
CSS
--color: #b53440; /* rgb */ color: rgb(181, 52, 64); /* oklch */ color: oklch(52.2% 0.165 20.0);
Tailwind
colors: {
custom: {
50: '#d27574',
500: '#b53440',
950: '#000000',
},
}SCSS
$custom: #b53440; $custom-light: #d27574; $custom-dark: #000000;
JSON
{
"hex": "#b53440",
"rgb": {
"r": 181,
"g": 52,
"b": 64
},
"hsl": {
"h": 354.419,
"s": 55.365,
"l": 45.686
},
"oklch": {
"l": 0.52232,
"c": 0.16475,
"h": 20
},
"luminance": 0.1265
}Semantic roles & 50–950 ramp
primary
#B53440
secondary
#7FC6C0
accent
#DFD149
background
#FDF7F7
surface
#FBEDED
border
#D4C8C8
text
#150908
muted
#837B7B