#B44723#B44723
#B44723 is a mid, vivid red. Relative luminance 0.143; OKLCH L 53.9% C 0.150 H 38.0°. Best body text is #FFFFFF at 5.43:1 contrast (WCAG AA passes).
Color values
| HEX | #B44723 |
|---|---|
| RGB | rgb(180, 71, 35) |
| HSL | hsl(15, 67%, 42%) |
| HSV | hsv(15, 81%, 71%) |
| CMYK | cmyk(0%, 60.6%, 80.6%, 29.4%) |
| CIE-LAB | lab(44.71, 42.42, 42.75) |
| CIE-LCH | lch(44.71, 60.22, 45.23°) |
| OKLab | oklab(53.94% 0.1184 0.0924) |
| OKLCH | oklch(53.94% 0.15 38) |
| XYZ | xyz(21.3813, 14.3341, 3.2307) |
| Luminance | 0.1433 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Rust
#B7410E
ΔE00 3.00
Rust (survey)
#A83C09
ΔE00 4.75
Rusty Red
#AF2F0D
ΔE00 5.10
Sienna
#A0522D
ΔE00 5.31
Brick Orange
#C14A09
ΔE00 5.41
Burnt Sienna
#B04E0F
ΔE00 6.04
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#B44723 #2390B4
analogous
#B42347 #B44723 #B49023
triadic
#B44723 #23B447 #4723B4
tetradic
#B44723 #47B423 #2390B4 #9023B4
square
#B44723 #47B423 #2390B4 #9023B4
split-complementary
#B44723 #23B490 #2347B4
monochromatic
#4E1F0F #813319 #B44723 #D9623B #E38B6E
Accessibility & contrast
On white
5.43
#B44723 on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.87
#B44723 on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #B44723
5.43:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##B44723 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##B44723 | 1.00 | 5.43 | 3.87 | 5.43 |
| #FFFFFF | 5.43 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.87 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 5.43 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#665B1E
Deuteranopia (green-blind)
#81731F
Tritanopia (blue-blind)
#C62C40
Achromatopsia (no color)
#6A6A6A
Design tokens & code
CSS
--color: #b44723; /* rgb */ color: rgb(180, 71, 35); /* oklch */ color: oklch(53.9% 0.150 38.0);
Tailwind
colors: {
custom: {
50: '#d27e61',
500: '#b44723',
950: '#000000',
},
}SCSS
$custom: #b44723; $custom-light: #d27e61; $custom-dark: #000000;
JSON
{
"hex": "#b44723",
"rgb": {
"r": 180,
"g": 71,
"b": 35
},
"hsl": {
"h": 14.897,
"s": 67.442,
"l": 42.157
},
"oklch": {
"l": 0.53938,
"c": 0.15015,
"h": 38
},
"luminance": 0.14331
}Semantic roles & 50–950 ramp
primary
#B44723
secondary
#69B2C9
accent
#BFEA3D
background
#FEF7F5
surface
#FCEEEA
border
#D5C9C6
text
#160A05
muted
#847C79