#B44540#B44540

#B44540 is a mid, vivid red. Relative luminance 0.143; OKLCH L 54.0% C 0.146 H 25.7°. Best body text is #FFFFFF at 5.43:1 contrast (WCAG AA passes).

Color values

HEX	#B44540
RGB	rgb(180, 69, 64)
HSL	hsl(3, 48%, 48%)
HSV	hsv(3, 64%, 71%)
CMYK	cmyk(0%, 61.7%, 64.4%, 29.4%)
CIE-LAB	lab(44.71, 44.76, 26.65)
CIE-LCH	lch(44.71, 52.09, 30.76°)
OKLab	oklab(54.05% 0.1312 0.0632)
OKLCH	oklch(54.05% 0.146 25.7)
XYZ	xyz(21.8780, 14.3326, 6.4639)
Luminance	0.1433 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#B44540 #40AFB4

analogous

#B44075 #B44540 #B47F40

triadic

#B44540 #40B445 #4540B4

tetradic

#B44540 #75B440 #40AFB4 #7F40B4

square

#B44540 #75B440 #40AFB4 #7F40B4

split-complementary

#B44540 #40B47F #4075B4

monochromatic

#5A2220 #873430 #B44540 #C96C68 #D99895

Accessibility & contrast

On white

5.43

#B44540 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.87

#B44540 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #B44540

5.43:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##B44540	#FFFFFF	#000000	##FFFFFF
##B44540	1.00	5.43	3.87	5.43
#FFFFFF	5.43	1.00	21.00	1.00
#000000	3.87	21.00	1.00	21.00
##FFFFFF	5.43	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#625B3F

Deuteranopia (green-blind)

#7E733D

Tritanopia (blue-blind)

#C52E45

Achromatopsia (no color)

#6A6A6A

Design tokens & code

CSS

--color: #b44540;
/* rgb */ color: rgb(180, 69, 64);
/* oklch */ color: oklch(54.0% 0.146 25.7);

Tailwind

colors: {
  custom: {
    50: '#d17d75',
    500: '#b44540',
    950: '#000000',
  },
}

SCSS

$custom: #b44540;
$custom-light: #d17d75;
$custom-dark: #000000;

JSON

{
  "hex": "#b44540",
  "rgb": {
    "r": 180,
    "g": 69,
    "b": 64
  },
  "hsl": {
    "h": 2.586,
    "s": 47.541,
    "l": 47.843
  },
  "oklch": {
    "l": 0.54049,
    "c": 0.14564,
    "h": 25.7
  },
  "luminance": 0.1433
}

Semantic roles & 50–950 ramp

primary

#B44540

secondary

#8BC2C5

accent

#D1D751

background

#FDF7F7

surface

#FBEEED

border

#D4C9C8

text

#150A08

muted

#837C7B

Preview Lab

Preview with #B44540

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →