#B4431F#B4431F
#B4431F is a mid, vivid red. Relative luminance 0.138; OKLCH L 53.4% C 0.155 H 37.3°. Best body text is #FFFFFF at 5.58:1 contrast (WCAG AA passes).
Color values
| HEX | #B4431F |
|---|---|
| RGB | rgb(180, 67, 31) |
| HSL | hsl(14, 71%, 41%) |
| HSV | hsv(14, 83%, 71%) |
| CMYK | cmyk(0%, 62.8%, 82.8%, 29.4%) |
| CIE-LAB | lab(43.97, 44.15, 44.00) |
| CIE-LCH | lch(43.97, 62.33, 44.90°) |
| OKLab | oklab(53.37% 0.123 0.0938) |
| OKLCH | oklch(53.37% 0.155 37.3) |
| XYZ | xyz(21.0792, 13.8196, 2.8535) |
| Luminance | 0.1382 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Rust
#B7410E
ΔE00 2.76
Rusty Red
#AF2F0D
ΔE00 4.21
Rust (survey)
#A83C09
ΔE00 4.26
Russet
#A13905
ΔE00 5.68
Brick Orange
#C14A09
ΔE00 5.69
Sienna
#A0522D
ΔE00 5.83
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#B4431F #1F90B4
analogous
#B41F45 #B4431F #B48E1F
triadic
#B4431F #1FB443 #431FB4
tetradic
#B4431F #45B41F #1F90B4 #8E1FB4
square
#B4431F #45B41F #1F90B4 #8E1FB4
split-complementary
#B4431F #1FB48E #1F45B4
monochromatic
#4C1C0D #803016 #B4431F #DC5D34 #E58668
Accessibility & contrast
On white
5.58
#B4431F on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.76
#B4431F on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #B4431F
5.58:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##B4431F | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##B4431F | 1.00 | 5.58 | 3.76 | 5.58 |
| #FFFFFF | 5.58 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.76 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 5.58 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#635819
Deuteranopia (green-blind)
#7F711A
Tritanopia (blue-blind)
#C6253C
Achromatopsia (no color)
#686868
Design tokens & code
CSS
--color: #b4431f; /* rgb */ color: rgb(180, 67, 31); /* oklch */ color: oklch(53.4% 0.155 37.3);
Tailwind
colors: {
custom: {
50: '#d37c5e',
500: '#b4431f',
950: '#000000',
},
}SCSS
$custom: #b4431f; $custom-light: #d37c5e; $custom-dark: #000000;
JSON
{
"hex": "#b4431f",
"rgb": {
"r": 180,
"g": 67,
"b": 31
},
"hsl": {
"h": 14.497,
"s": 70.616,
"l": 41.373
},
"oklch": {
"l": 0.53373,
"c": 0.15469,
"h": 37.3
},
"luminance": 0.13817
}Semantic roles & 50–950 ramp
primary
#B4431F
secondary
#64B2CB
accent
#C2ED3A
background
#FEF7F5
surface
#FCEEE9
border
#D5C9C5
text
#160A04
muted
#847C79