#B440BC#B440BC

#B440BC is a mid, highly saturated purple. Relative luminance 0.170; OKLCH L 58.1% C 0.208 H 325.1°. Best body text is #FFFFFF at 4.77:1 contrast (WCAG AA passes).

Color values

HEX	#B440BC
RGB	rgb(180, 64, 188)
HSL	hsl(296, 49%, 49%)
HSV	hsv(296, 66%, 74%)
CMYK	cmyk(4.3%, 66%, 0%, 26.3%)
CIE-LAB	lab(48.26, 62.42, -42.76)
CIE-LCH	lch(48.26, 75.66, 325.59°)
OKLab	oklab(58.08% 0.1704 -0.1187)
OKLCH	oklch(58.08% 0.208 325.1)
XYZ	xyz(29.7322, 17.0028, 49.2830)
Luminance	0.1700 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#B440BC #48BC40

analogous

#7640BC #B440BC #BC4086

triadic

#B440BC #BCB440 #40BCB4

tetradic

#B440BC #BC7640 #48BC40 #4086BC

square

#B440BC #BC7640 #48BC40 #4086BC

split-complementary

#B440BC #86BC40 #40BC76

monochromatic

#5D2161 #88308E #B440BC #C76CCD #D89ADD

Accessibility & contrast

On white

4.77

#B440BC on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.40

#B440BC on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #B440BC

4.77:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##B440BC	#FFFFFF	#000000	##FFFFFF
##B440BC	1.00	4.77	4.40	4.77
#FFFFFF	4.77	1.00	21.00	1.00
#000000	4.40	21.00	1.00	21.00
##FFFFFF	4.77	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#2769C0

Deuteranopia (green-blind)

#5878B9

Tritanopia (blue-blind)

#B85379

Achromatopsia (no color)

#737373

Design tokens & code

CSS

--color: #b440bc;
/* rgb */ color: rgb(180, 64, 188);
/* oklch */ color: oklch(58.1% 0.208 325.1);

Tailwind

colors: {
  custom: {
    50: '#ce7ed1',
    500: '#b440bc',
    950: '#000000',
  },
}

SCSS

$custom: #b440bc;
$custom-light: #ce7ed1;
$custom-dark: #000000;

JSON

{
  "hex": "#b440bc",
  "rgb": {
    "r": 180,
    "g": 64,
    "b": 188
  },
  "hsl": {
    "h": 296.129,
    "s": 49.206,
    "l": 49.412
  },
  "oklch": {
    "l": 0.58084,
    "c": 0.20764,
    "h": 325.1
  },
  "luminance": 0.17001
}

Semantic roles & 50–950 ramp

primary

#B440BC

secondary

#93C98F

accent

#D94F58

background

#FDF8FC

surface

#FAEFF9

border

#D3CAD2

text

#140B14

muted

#837C82

Preview Lab

Preview with #B440BC

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →