#B440AF#B440AF

#B440AF is a mid, vivid purple. Relative luminance 0.165; OKLCH L 57.4% C 0.197 H 329.5°. Best body text is #FFFFFF at 4.89:1 contrast (WCAG AA passes).

Color values

HEX	#B440AF
RGB	rgb(180, 64, 175)
HSL	hsl(303, 48%, 48%)
HSV	hsv(303, 64%, 71%)
CMYK	cmyk(0%, 64.4%, 2.8%, 29.4%)
CIE-LAB	lab(47.58, 60.19, -36.23)
CIE-LCH	lch(47.58, 70.25, 328.95°)
OKLab	oklab(57.37% 0.1698 -0.0998)
OKLCH	oklch(57.37% 0.197 329.5)
XYZ	xyz(28.3934, 16.4672, 42.2321)
Luminance	0.1646 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#B440AF #40B445

analogous

#7F40B4 #B440AF #B44075

triadic

#B440AF #AFB440 #40AFB4

tetradic

#B440AF #B47F40 #40B445 #4075B4

square

#B440AF #B47F40 #40B445 #4075B4

split-complementary

#B440AF #75B440 #40B47F

monochromatic

#5A2057 #873083 #B440AF #C968C5 #D995D6

Accessibility & contrast

On white

4.89

#B440AF on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.29

#B440AF on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #B440AF

4.89:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##B440AF	#FFFFFF	#000000	##FFFFFF
##B440AF	1.00	4.89	4.29	4.89
#FFFFFF	4.89	1.00	21.00	1.00
#000000	4.29	21.00	1.00	21.00
##FFFFFF	4.89	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#3567B2

Deuteranopia (green-blind)

#5F76AC

Tritanopia (blue-blind)

#BA4E72

Achromatopsia (no color)

#717171

Design tokens & code

CSS

--color: #b440af;
/* rgb */ color: rgb(180, 64, 175);
/* oklch */ color: oklch(57.4% 0.197 329.5);

Tailwind

colors: {
  custom: {
    50: '#ce7dc7',
    500: '#b440af',
    950: '#000000',
  },
}

SCSS

$custom: #b440af;
$custom-light: #ce7dc7;
$custom-dark: #000000;

JSON

{
  "hex": "#b440af",
  "rgb": {
    "r": 180,
    "g": 64,
    "b": 175
  },
  "hsl": {
    "h": 302.586,
    "s": 47.541,
    "l": 47.843
  },
  "oklch": {
    "l": 0.57371,
    "c": 0.19692,
    "h": 329.5
  },
  "luminance": 0.16465
}

Semantic roles & 50–950 ramp

primary

#B440AF

secondary

#8BC58D

accent

#D75651

background

#FDF8FC

surface

#FAEFF8

border

#D3CAD1

text

#140A13

muted

#837C82

Preview Lab

Preview with #B440AF

Body copy rendered with the generated semantic roles for this colour.

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