#B440AE#B440AE

#B440AE is a mid, vivid purple. Relative luminance 0.164; OKLCH L 57.3% C 0.196 H 329.9°. Best body text is #FFFFFF at 4.90:1 contrast (WCAG AA passes).

Color values

HEX#B440AE
RGBrgb(180, 64, 174)
HSLhsl(303, 48%, 48%)
HSVhsv(303, 64%, 71%)
CMYKcmyk(0%, 64.4%, 3.3%, 29.4%)
CIE-LABlab(47.53, 60.02, -35.72)
CIE-LCHlch(47.53, 69.85, 329.24°)
OKLaboklab(57.32% 0.1697 -0.0983)
OKLCHoklch(57.32% 0.196 329.9)
XYZxyz(28.2956, 16.4281, 41.7168)
Luminance0.1643 (WCAG relative)
Temperatureneutral
Familypurple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#B440AE #40B446
analogous
#8040B4 #B440AE #B44074
triadic
#B440AE #AEB440 #40AEB4
tetradic
#B440AE #B48040 #40B446 #4074B4
square
#B440AE #B48040 #40B446 #4074B4
split-complementary
#B440AE #74B440 #40B480
monochromatic
#5A2057 #873082 #B440AE #C968C4 #D995D6

Accessibility & contrast

On white

4.90
#B440AE on #FFFFFF
AA ✓AA large ✓AAA ✗

On black

4.29
#B440AE on #000000
AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #B440AE
4.90:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##B440AE#FFFFFF#000000##FFFFFF
##B440AE1.004.904.294.90
#FFFFFF4.901.0021.001.00
#0000004.2921.001.0021.00
##FFFFFF4.901.0021.001.00

Color blindness preview

Protanopia (red-blind)
#3667B1
Deuteranopia (green-blind)
#5F76AB
Tritanopia (blue-blind)
#BA4D71
Achromatopsia (no color)
#717171

Design tokens & code

CSS
--color: #b440ae;
/* rgb */ color: rgb(180, 64, 174);
/* oklch */ color: oklch(57.3% 0.196 329.9);
Tailwind
colors: {
  custom: {
    50: '#ce7dc6',
    500: '#b440ae',
    950: '#000000',
  },
}
SCSS
$custom: #b440ae;
$custom-light: #ce7dc6;
$custom-dark: #000000;
JSON
{
  "hex": "#b440ae",
  "rgb": {
    "r": 180,
    "g": 64,
    "b": 174
  },
  "hsl": {
    "h": 303.103,
    "s": 47.541,
    "l": 47.843
  },
  "oklch": {
    "l": 0.57318,
    "c": 0.19611,
    "h": 329.9
  },
  "luminance": 0.16426
}

Semantic roles & 50–950 ramp

primary
#B440AE
secondary
#8BC58E
accent
#D75851
background
#FDF8FC
surface
#FAEFF8
border
#D3CAD1
text
#140A13
muted
#837C82

Preview Lab

Preview with #B440AE

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#B440AE Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva