#B440AE#B440AE

#B440AE is a mid, vivid purple. Relative luminance 0.164; OKLCH L 57.3% C 0.196 H 329.9°. Best body text is #FFFFFF at 4.90:1 contrast (WCAG AA passes).

Color values

HEX	#B440AE
RGB	rgb(180, 64, 174)
HSL	hsl(303, 48%, 48%)
HSV	hsv(303, 64%, 71%)
CMYK	cmyk(0%, 64.4%, 3.3%, 29.4%)
CIE-LAB	lab(47.53, 60.02, -35.72)
CIE-LCH	lch(47.53, 69.85, 329.24°)
OKLab	oklab(57.32% 0.1697 -0.0983)
OKLCH	oklch(57.32% 0.196 329.9)
XYZ	xyz(28.2956, 16.4281, 41.7168)
Luminance	0.1643 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#B440AE #40B446

analogous

#8040B4 #B440AE #B44074

triadic

#B440AE #AEB440 #40AEB4

tetradic

#B440AE #B48040 #40B446 #4074B4

square

#B440AE #B48040 #40B446 #4074B4

split-complementary

#B440AE #74B440 #40B480

monochromatic

#5A2057 #873082 #B440AE #C968C4 #D995D6

Accessibility & contrast

On white

4.90

#B440AE on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.29

#B440AE on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #B440AE

4.90:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##B440AE	#FFFFFF	#000000	##FFFFFF
##B440AE	1.00	4.90	4.29	4.90
#FFFFFF	4.90	1.00	21.00	1.00
#000000	4.29	21.00	1.00	21.00
##FFFFFF	4.90	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#3667B1

Deuteranopia (green-blind)

#5F76AB

Tritanopia (blue-blind)

#BA4D71

Achromatopsia (no color)

#717171

Design tokens & code

CSS

--color: #b440ae;
/* rgb */ color: rgb(180, 64, 174);
/* oklch */ color: oklch(57.3% 0.196 329.9);

Tailwind

colors: {
  custom: {
    50: '#ce7dc6',
    500: '#b440ae',
    950: '#000000',
  },
}

SCSS

$custom: #b440ae;
$custom-light: #ce7dc6;
$custom-dark: #000000;

JSON

{
  "hex": "#b440ae",
  "rgb": {
    "r": 180,
    "g": 64,
    "b": 174
  },
  "hsl": {
    "h": 303.103,
    "s": 47.541,
    "l": 47.843
  },
  "oklch": {
    "l": 0.57318,
    "c": 0.19611,
    "h": 329.9
  },
  "luminance": 0.16426
}

Semantic roles & 50–950 ramp

primary

#B440AE

secondary

#8BC58E

accent

#D75851

background

#FDF8FC

surface

#FAEFF8

border

#D3CAD1

text

#140A13

muted

#837C82

Preview Lab

Preview with #B440AE

Body copy rendered with the generated semantic roles for this colour.

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