#B440AC#B440AC

#B440AC is a mid, vivid purple. Relative luminance 0.163; OKLCH L 57.2% C 0.195 H 330.6°. Best body text is #FFFFFF at 4.92:1 contrast (WCAG AA passes).

Color values

HEX	#B440AC
RGB	rgb(180, 64, 172)
HSL	hsl(304, 48%, 48%)
HSV	hsv(304, 64%, 71%)
CMYK	cmyk(0%, 64.4%, 4.4%, 29.4%)
CIE-LAB	lab(47.43, 59.69, -34.70)
CIE-LCH	lch(47.43, 69.04, 329.82°)
OKLab	oklab(57.21% 0.1695 -0.0954)
OKLCH	oklch(57.21% 0.195 330.6)
XYZ	xyz(28.1021, 16.3507, 40.6976)
Luminance	0.1635 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#B440AC #40B448

analogous

#8240B4 #B440AC #B44072

triadic

#B440AC #ACB440 #40ACB4

tetradic

#B440AC #B48240 #40B448 #4072B4

square

#B440AC #B48240 #40B448 #4072B4

split-complementary

#B440AC #72B440 #40B482

monochromatic

#5A2056 #873081 #B440AC #C968C3 #D995D5

Accessibility & contrast

On white

4.92

#B440AC on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.27

#B440AC on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #B440AC

4.92:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##B440AC	#FFFFFF	#000000	##FFFFFF
##B440AC	1.00	4.92	4.27	4.92
#FFFFFF	4.92	1.00	21.00	1.00
#000000	4.27	21.00	1.00	21.00
##FFFFFF	4.92	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#3866AF

Deuteranopia (green-blind)

#6076A9

Tritanopia (blue-blind)

#BB4C70

Achromatopsia (no color)

#707070

Design tokens & code

CSS

--color: #b440ac;
/* rgb */ color: rgb(180, 64, 172);
/* oklch */ color: oklch(57.2% 0.195 330.6);

Tailwind

colors: {
  custom: {
    50: '#ce7dc5',
    500: '#b440ac',
    950: '#000000',
  },
}

SCSS

$custom: #b440ac;
$custom-light: #ce7dc5;
$custom-dark: #000000;

JSON

{
  "hex": "#b440ac",
  "rgb": {
    "r": 180,
    "g": 64,
    "b": 172
  },
  "hsl": {
    "h": 304.138,
    "s": 47.541,
    "l": 47.843
  },
  "oklch": {
    "l": 0.57213,
    "c": 0.19452,
    "h": 330.6
  },
  "luminance": 0.16349
}

Semantic roles & 50–950 ramp

primary

#B440AC

secondary

#8BC58F

accent

#D75A51

background

#FDF8FC

surface

#FAEFF8

border

#D3CAD1

text

#140A13

muted

#837C82

Preview Lab

Preview with #B440AC

Body copy rendered with the generated semantic roles for this colour.

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