#B440AB#B440AB

#B440AB is a mid, vivid purple. Relative luminance 0.163; OKLCH L 57.2% C 0.194 H 331.0°. Best body text is #FFFFFF at 4.93:1 contrast (WCAG AA passes).

Color values

HEX	#B440AB
RGB	rgb(180, 64, 171)
HSL	hsl(305, 48%, 48%)
HSV	hsv(305, 64%, 71%)
CMYK	cmyk(0%, 64.4%, 5%, 29.4%)
CIE-LAB	lab(47.38, 59.52, -34.19)
CIE-LCH	lch(47.38, 68.64, 330.12°)
OKLab	oklab(57.16% 0.1694 -0.0939)
OKLCH	oklch(57.16% 0.194 331)
XYZ	xyz(28.0064, 16.3124, 40.1937)
Luminance	0.1631 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#B440AB #40B449

analogous

#8340B4 #B440AB #B44071

triadic

#B440AB #ABB440 #40ABB4

tetradic

#B440AB #B48340 #40B449 #4071B4

square

#B440AB #B48340 #40B449 #4071B4

split-complementary

#B440AB #71B440 #40B483

monochromatic

#5A2055 #873080 #B440AB #C968C2 #D995D4

Accessibility & contrast

On white

4.93

#B440AB on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.26

#B440AB on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #B440AB

4.93:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##B440AB	#FFFFFF	#000000	##FFFFFF
##B440AB	1.00	4.93	4.26	4.93
#FFFFFF	4.93	1.00	21.00	1.00
#000000	4.26	21.00	1.00	21.00
##FFFFFF	4.93	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#3866AE

Deuteranopia (green-blind)

#6176A8

Tritanopia (blue-blind)

#BB4C70

Achromatopsia (no color)

#707070

Design tokens & code

CSS

--color: #b440ab;
/* rgb */ color: rgb(180, 64, 171);
/* oklch */ color: oklch(57.2% 0.194 331.0);

Tailwind

colors: {
  custom: {
    50: '#ce7dc4',
    500: '#b440ab',
    950: '#000000',
  },
}

SCSS

$custom: #b440ab;
$custom-light: #ce7dc4;
$custom-dark: #000000;

JSON

{
  "hex": "#b440ab",
  "rgb": {
    "r": 180,
    "g": 64,
    "b": 171
  },
  "hsl": {
    "h": 304.655,
    "s": 47.541,
    "l": 47.843
  },
  "oklch": {
    "l": 0.57161,
    "c": 0.19372,
    "h": 331
  },
  "luminance": 0.1631
}

Semantic roles & 50–950 ramp

primary

#B440AB

secondary

#8BC58F

accent

#D75B51

background

#FDF8FC

surface

#FAEFF8

border

#D3CAD1

text

#140A13

muted

#837C82

Preview Lab

Preview with #B440AB

Body copy rendered with the generated semantic roles for this colour.

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