#B440AA#B440AA

#B440AA is a mid, vivid purple. Relative luminance 0.163; OKLCH L 57.1% C 0.193 H 331.4°. Best body text is #FFFFFF at 4.94:1 contrast (WCAG AA passes).

Color values

HEX	#B440AA
RGB	rgb(180, 64, 170)
HSL	hsl(305, 48%, 48%)
HSV	hsv(305, 64%, 71%)
CMYK	cmyk(0%, 64.4%, 5.6%, 29.4%)
CIE-LAB	lab(47.33, 59.36, -33.68)
CIE-LCH	lch(47.33, 68.25, 330.43°)
OKLab	oklab(57.11% 0.1693 -0.0924)
OKLCH	oklch(57.11% 0.193 331.4)
XYZ	xyz(27.9114, 16.2744, 39.6936)
Luminance	0.1627 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#B440AA #40B44A

analogous

#8440B4 #B440AA #B44070

triadic

#B440AA #AAB440 #40AAB4

tetradic

#B440AA #B48440 #40B44A #4070B4

square

#B440AA #B48440 #40B44A #4070B4

split-complementary

#B440AA #70B440 #40B484

monochromatic

#5A2055 #87307F #B440AA #C968C1 #D995D3

Accessibility & contrast

On white

4.94

#B440AA on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.25

#B440AA on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #B440AA

4.94:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##B440AA	#FFFFFF	#000000	##FFFFFF
##B440AA	1.00	4.94	4.25	4.94
#FFFFFF	4.94	1.00	21.00	1.00
#000000	4.25	21.00	1.00	21.00
##FFFFFF	4.94	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#3966AD

Deuteranopia (green-blind)

#6176A7

Tritanopia (blue-blind)

#BB4B6F

Achromatopsia (no color)

#707070

Design tokens & code

CSS

--color: #b440aa;
/* rgb */ color: rgb(180, 64, 170);
/* oklch */ color: oklch(57.1% 0.193 331.4);

Tailwind

colors: {
  custom: {
    50: '#ce7dc3',
    500: '#b440aa',
    950: '#000000',
  },
}

SCSS

$custom: #b440aa;
$custom-light: #ce7dc3;
$custom-dark: #000000;

JSON

{
  "hex": "#b440aa",
  "rgb": {
    "r": 180,
    "g": 64,
    "b": 170
  },
  "hsl": {
    "h": 305.172,
    "s": 47.541,
    "l": 47.843
  },
  "oklch": {
    "l": 0.57109,
    "c": 0.19293,
    "h": 331.4
  },
  "luminance": 0.16272
}

Semantic roles & 50–950 ramp

primary

#B440AA

secondary

#8BC590

accent

#D75C51

background

#FDF8FC

surface

#FAEFF8

border

#D3CAD1

text

#140A12

muted

#837C81

Preview Lab

Preview with #B440AA

Body copy rendered with the generated semantic roles for this colour.

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