#B4408D#B4408D

#B4408D is a mid, vivid pink. Relative luminance 0.153; OKLCH L 55.7% C 0.172 H 343.4°. Best body text is #FFFFFF at 5.17:1 contrast (WCAG AA passes).

Color values

HEX	#B4408D
RGB	rgb(180, 64, 141)
HSL	hsl(320, 48%, 48%)
HSV	hsv(320, 64%, 71%)
CMYK	cmyk(0%, 64.4%, 21.7%, 29.4%)
CIE-LAB	lab(46.04, 54.93, -18.39)
CIE-LCH	lch(46.04, 57.93, 341.49°)
OKLab	oklab(55.74% 0.1648 -0.0491)
OKLCH	oklch(55.74% 0.172 343.4)
XYZ	xyz(25.4643, 15.2956, 26.8054)
Luminance	0.1529 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#B4408D #40B467

analogous

#A140B4 #B4408D #B44053

triadic

#B4408D #8DB440 #408DB4

tetradic

#B4408D #B4A140 #40B467 #4053B4

square

#B4408D #B4A140 #40B467 #4053B4

split-complementary

#B4408D #53B440 #40B4A1

monochromatic

#5A2046 #87306A #B4408D #C968A9 #D995C2

Accessibility & contrast

On white

5.17

#B4408D on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.06

#B4408D on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #B4408D

5.17:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##B4408D	#FFFFFF	#000000	##FFFFFF
##B4408D	1.00	5.17	4.06	5.17
#FFFFFF	5.17	1.00	21.00	1.00
#000000	4.06	21.00	1.00	21.00
##FFFFFF	5.17	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4A618F

Deuteranopia (green-blind)

#6C748A

Tritanopia (blue-blind)

#BF4061

Achromatopsia (no color)

#6D6D6D

Design tokens & code

CSS

--color: #b4408d;
/* rgb */ color: rgb(180, 64, 141);
/* oklch */ color: oklch(55.7% 0.172 343.4);

Tailwind

colors: {
  custom: {
    50: '#ce7cae',
    500: '#b4408d',
    950: '#000000',
  },
}

SCSS

$custom: #b4408d;
$custom-light: #ce7cae;
$custom-dark: #000000;

JSON

{
  "hex": "#b4408d",
  "rgb": {
    "r": 180,
    "g": 64,
    "b": 141
  },
  "hsl": {
    "h": 320.172,
    "s": 47.541,
    "l": 47.843
  },
  "oklch": {
    "l": 0.55739,
    "c": 0.17191,
    "h": 343.4
  },
  "luminance": 0.15293
}

Semantic roles & 50–950 ramp

primary

#B4408D

secondary

#8BC59E

accent

#D77E51

background

#FDF7FA

surface

#FAEEF4

border

#D3C9CE

text

#140A10

muted

#837C7F

Preview Lab

Preview with #B4408D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →