#B43E40#B43E40
#B43E40 is a mid, vivid red. Relative luminance 0.135; OKLCH L 53.2% C 0.153 H 23.0°. Best body text is #FFFFFF at 5.67:1 contrast (WCAG AA passes).
Color values
| HEX | #B43E40 |
|---|---|
| RGB | rgb(180, 62, 64) |
| HSL | hsl(359, 49%, 47%) |
| HSV | hsv(359, 66%, 71%) |
| CMYK | cmyk(0%, 65.6%, 64.4%, 29.4%) |
| CIE-LAB | lab(43.54, 47.89, 25.18) |
| CIE-LCH | lch(43.54, 54.11, 27.74°) |
| OKLab | oklab(53.17% 0.1411 0.0599) |
| OKLCH | oklch(53.17% 0.153 23) |
| XYZ | xyz(21.4726, 13.5217, 6.3287) |
| Luminance | 0.1352 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Dull Red
#BB3F3F
ΔE00 1.73
Dusty Red
#B9484E
ΔE00 3.51
Reddish
#C44240
ΔE00 3.92
Cardinal
#C41E3A
ΔE00 4.50
Lipstick Red
#C0022F
ΔE00 5.74
Brown
#A52A2A
ΔE00 5.90
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#B43E40 #3EB4B2
analogous
#B43E7B #B43E40 #B4773E
triadic
#B43E40 #40B43E #3E40B4
tetradic
#B43E40 #7BB43E #3EB4B2 #773EB4
square
#B43E40 #7BB43E #3EB4B2 #773EB4
split-complementary
#B43E40 #3EB477 #3E7BB4
monochromatic
#591F20 #862E30 #B43E40 #CA6567 #DA9394
Accessibility & contrast
On white
5.67
#B43E40 on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.70
#B43E40 on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #B43E40
5.67:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##B43E40 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##B43E40 | 1.00 | 5.67 | 3.70 | 5.67 |
| #FFFFFF | 5.67 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.70 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 5.67 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#5D573F
Deuteranopia (green-blind)
#7B703D
Tritanopia (blue-blind)
#C52340
Achromatopsia (no color)
#676767
Design tokens & code
CSS
--color: #b43e40; /* rgb */ color: rgb(180, 62, 64); /* oklch */ color: oklch(53.2% 0.153 23.0);
Tailwind
colors: {
custom: {
50: '#d17a75',
500: '#b43e40',
950: '#000000',
},
}SCSS
$custom: #b43e40; $custom-light: #d17a75; $custom-dark: #000000;
JSON
{
"hex": "#b43e40",
"rgb": {
"r": 180,
"g": 62,
"b": 64
},
"hsl": {
"h": 358.983,
"s": 48.76,
"l": 47.451
},
"oklch": {
"l": 0.53173,
"c": 0.15327,
"h": 23
},
"luminance": 0.13519
}Semantic roles & 50–950 ramp
primary
#B43E40
secondary
#89C5C4
accent
#D8D64F
background
#FDF7F7
surface
#FBEEED
border
#D4C9C8
text
#150A08
muted
#837C7B