#B43DAD#B43DAD

#B43DAD is a mid, vivid purple. Relative luminance 0.161; OKLCH L 57.0% C 0.199 H 330.3°. Best body text is #FFFFFF at 4.99:1 contrast (WCAG AA passes).

Color values

HEX	#B43DAD
RGB	rgb(180, 61, 173)
HSL	hsl(304, 49%, 47%)
HSV	hsv(304, 66%, 71%)
CMYK	cmyk(0%, 66.1%, 3.9%, 29.4%)
CIE-LAB	lab(47.05, 61.05, -35.89)
CIE-LCH	lch(47.05, 70.81, 329.55°)
OKLab	oklab(56.96% 0.173 -0.0988)
OKLCH	oklch(56.96% 0.199 330.3)
XYZ	xyz(28.0338, 16.0600, 41.1504)
Luminance	0.1606 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#B43DAD #3DB444

analogous

#7F3DB4 #B43DAD #B43D72

triadic

#B43DAD #ADB43D #3DADB4

tetradic

#B43DAD #B47F3D #3DB444 #3D72B4

square

#B43DAD #B47F3D #3DB444 #3D72B4

split-complementary

#B43DAD #72B43D #3DB47F

monochromatic

#591E55 #862E81 #B43DAD #CA64C4 #DA92D6

Accessibility & contrast

On white

4.99

#B43DAD on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.21

#B43DAD on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #B43DAD

4.99:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##B43DAD	#FFFFFF	#000000	##FFFFFF
##B43DAD	1.00	4.99	4.21	4.99
#FFFFFF	4.99	1.00	21.00	1.00
#000000	4.21	21.00	1.00	21.00
##FFFFFF	4.99	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#3365B0

Deuteranopia (green-blind)

#5E75AA

Tritanopia (blue-blind)

#BB4A70

Achromatopsia (no color)

#707070

Design tokens & code

CSS

--color: #b43dad;
/* rgb */ color: rgb(180, 61, 173);
/* oklch */ color: oklch(57.0% 0.199 330.3);

Tailwind

colors: {
  custom: {
    50: '#ce7cc6',
    500: '#b43dad',
    950: '#000000',
  },
}

SCSS

$custom: #b43dad;
$custom-light: #ce7cc6;
$custom-dark: #000000;

JSON

{
  "hex": "#b43dad",
  "rgb": {
    "r": 180,
    "g": 61,
    "b": 173
  },
  "hsl": {
    "h": 303.529,
    "s": 49.378,
    "l": 47.255
  },
  "oklch": {
    "l": 0.56955,
    "c": 0.19924,
    "h": 330.3
  },
  "luminance": 0.16058
}

Semantic roles & 50–950 ramp

primary

#B43DAD

secondary

#88C58B

accent

#D9574F

background

#FDF7FC

surface

#FAEEF8

border

#D3C9D1

text

#140A13

muted

#837C82

Preview Lab

Preview with #B43DAD

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →