#B43A40#B43A40
#B43A40 is a mid, vivid red. Relative luminance 0.131; OKLCH L 52.7% C 0.158 H 21.7°. Best body text is #FFFFFF at 5.80:1 contrast (WCAG AA passes).
Color values
| HEX | #B43A40 |
|---|---|
| RGB | rgb(180, 58, 64) |
| HSL | hsl(357, 51%, 47%) |
| HSV | hsv(357, 68%, 71%) |
| CMYK | cmyk(0%, 67.8%, 64.4%, 29.4%) |
| CIE-LAB | lab(42.92, 49.57, 24.40) |
| CIE-LCH | lch(42.92, 55.25, 26.20°) |
| OKLab | oklab(52.71% 0.1464 0.0582) |
| OKLCH | oklch(52.71% 0.158 21.7) |
| XYZ | xyz(21.2630, 13.1026, 6.2589) |
| Luminance | 0.1310 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Dull Red
#BB3F3F
ΔE00 2.57
Dusty Red
#B9484E
ΔE00 3.71
Cardinal
#C41E3A
ΔE00 3.80
Reddish
#C44240
ΔE00 4.68
Lipstick Red
#C0022F
ΔE00 5.10
Cherry (survey)
#CF0234
ΔE00 5.51
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#B43A40 #3AB4AE
analogous
#B43A7D #B43A40 #B4713A
triadic
#B43A40 #40B43A #3A40B4
tetradic
#B43A40 #7DB43A #3AB4AE #713AB4
square
#B43A40 #7DB43A #3AB4AE #713AB4
split-complementary
#B43A40 #3AB471 #3A7DB4
monochromatic
#571C1F #862B30 #B43A40 #CC6065 #DB8E92
Accessibility & contrast
On white
5.80
#B43A40 on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.62
#B43A40 on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #B43A40
5.80:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##B43A40 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##B43A40 | 1.00 | 5.80 | 3.62 | 5.80 |
| #FFFFFF | 5.80 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.62 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 5.80 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#5B553F
Deuteranopia (green-blind)
#796F3D
Tritanopia (blue-blind)
#C51B3D
Achromatopsia (no color)
#656565
Design tokens & code
CSS
--color: #b43a40; /* rgb */ color: rgb(180, 58, 64); /* oklch */ color: oklch(52.7% 0.158 21.7);
Tailwind
colors: {
custom: {
50: '#d17774',
500: '#b43a40',
950: '#000000',
},
}SCSS
$custom: #b43a40; $custom-light: #d17774; $custom-dark: #000000;
JSON
{
"hex": "#b43a40",
"rgb": {
"r": 180,
"g": 58,
"b": 64
},
"hsl": {
"h": 357.049,
"s": 51.261,
"l": 46.667
},
"oklch": {
"l": 0.52707,
"c": 0.15754,
"h": 21.7
},
"luminance": 0.131
}Semantic roles & 50–950 ramp
primary
#B43A40
secondary
#85C5C2
accent
#DBD44D
background
#FDF7F7
surface
#FBEEED
border
#D4C9C8
text
#150908
muted
#837B7B