#B437AD#B437AD

#B437AD is a mid, highly saturated purple. Relative luminance 0.155; OKLCH L 56.4% C 0.207 H 330.3°. Best body text is #FFFFFF at 5.13:1 contrast (WCAG AA passes).

Color values

HEX	#B437AD
RGB	rgb(180, 55, 173)
HSL	hsl(303, 53%, 46%)
HSV	hsv(303, 69%, 71%)
CMYK	cmyk(0%, 69.4%, 3.9%, 29.4%)
CIE-LAB	lab(46.25, 63.30, -37.15)
CIE-LCH	lch(46.25, 73.40, 329.59°)
OKLab	oklab(56.38% 0.1795 -0.1024)
OKLCH	oklch(56.38% 0.207 330.3)
XYZ	xyz(27.7313, 15.4549, 41.0496)
Luminance	0.1545 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#B437AD #37B43E

analogous

#7C37B4 #B437AD #B4376E

triadic

#B437AD #ADB437 #37ADB4

tetradic

#B437AD #B47C37 #37B43E #376EB4

square

#B437AD #B47C37 #37B43E #376EB4

split-complementary

#B437AD #6EB437 #37B47C

monochromatic

#561A53 #852980 #B437AD #CD5BC7 #DB8AD7

Accessibility & contrast

On white

5.13

#B437AD on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.09

#B437AD on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #B437AD

5.13:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##B437AD	#FFFFFF	#000000	##FFFFFF
##B437AD	1.00	5.13	4.09	5.13
#FFFFFF	5.13	1.00	21.00	1.00
#000000	4.09	21.00	1.00	21.00
##FFFFFF	5.13	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#2B63B0

Deuteranopia (green-blind)

#5B74AA

Tritanopia (blue-blind)

#BB466E

Achromatopsia (no color)

#6E6E6E

Design tokens & code

CSS

--color: #b437ad;
/* rgb */ color: rgb(180, 55, 173);
/* oklch */ color: oklch(56.4% 0.207 330.3);

Tailwind

colors: {
  custom: {
    50: '#ce79c6',
    500: '#b437ad',
    950: '#000000',
  },
}

SCSS

$custom: #b437ad;
$custom-light: #ce79c6;
$custom-dark: #000000;

JSON

{
  "hex": "#b437ad",
  "rgb": {
    "r": 180,
    "g": 55,
    "b": 173
  },
  "hsl": {
    "h": 303.36,
    "s": 53.191,
    "l": 46.078
  },
  "oklch": {
    "l": 0.56376,
    "c": 0.20665,
    "h": 330.3
  },
  "luminance": 0.15453
}

Semantic roles & 50–950 ramp

primary

#B437AD

secondary

#81C685

accent

#DD534B

background

#FDF7FC

surface

#FAEEF8

border

#D3C9D1

text

#140A13

muted

#837C82

Preview Lab

Preview with #B437AD

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →