#B43723#B43723
#B43723 is a mid, vivid red. Relative luminance 0.126; OKLCH L 52.0% C 0.165 H 31.8°. Best body text is #FFFFFF at 5.98:1 contrast (WCAG AA passes).
Color values
| HEX | #B43723 |
|---|---|
| RGB | rgb(180, 55, 35) |
| HSL | hsl(8, 67%, 42%) |
| HSV | hsv(8, 81%, 71%) |
| CMYK | cmyk(0%, 69.4%, 80.6%, 29.4%) |
| CIE-LAB | lab(42.09, 49.43, 40.19) |
| CIE-LCH | lch(42.09, 63.70, 39.12°) |
| OKLab | oklab(51.97% 0.14 0.0868) |
| OKLCH | oklch(51.97% 0.165 31.8) |
| XYZ | xyz(20.4943, 12.5601, 2.9350) |
| Luminance | 0.1256 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Rusty Red
#AF2F0D
ΔE00 3.90
Brick
#A03623
ΔE00 4.06
Firebrick
#B22222
ΔE00 4.42
Brownish Red
#9E3623
ΔE00 4.46
Rust Red
#AA2704
ΔE00 5.23
Scarlet
#BE0119
ΔE00 5.24
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#B43723 #23A0B4
analogous
#B42357 #B43723 #B48023
triadic
#B43723 #23B437 #3723B4
tetradic
#B43723 #57B423 #23A0B4 #8023B4
square
#B43723 #57B423 #23A0B4 #8023B4
split-complementary
#B43723 #23B480 #2357B4
monochromatic
#4E180F #812719 #B43723 #D9513B #E37F6E
Accessibility & contrast
On white
5.98
#B43723 on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.51
#B43723 on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #B43723
5.98:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##B43723 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##B43723 | 1.00 | 5.98 | 3.51 | 5.98 |
| #FFFFFF | 5.98 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.51 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 5.98 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#5C5220
Deuteranopia (green-blind)
#7B6D1D
Tritanopia (blue-blind)
#C60733
Achromatopsia (no color)
#636363
Design tokens & code
CSS
--color: #b43723; /* rgb */ color: rgb(180, 55, 35); /* oklch */ color: oklch(52.0% 0.165 31.8);
Tailwind
colors: {
custom: {
50: '#d37560',
500: '#b43723',
950: '#000000',
},
}SCSS
$custom: #b43723; $custom-light: #d37560; $custom-dark: #000000;
JSON
{
"hex": "#b43723",
"rgb": {
"r": 180,
"g": 55,
"b": 35
},
"hsl": {
"h": 8.276,
"s": 67.442,
"l": 42.157
},
"oklch": {
"l": 0.51969,
"c": 0.16475,
"h": 31.8
},
"luminance": 0.12557
}Semantic roles & 50–950 ramp
primary
#B43723
secondary
#69BCC9
accent
#D2EA3D
background
#FEF7F5
surface
#FCEDE9
border
#D5C8C5
text
#160905
muted
#847B79