#B43718#B43718
#B43718 is a mid, vivid red. Relative luminance 0.125; OKLCH L 51.9% C 0.167 H 34.6°. Best body text is #FFFFFF at 6.00:1 contrast (WCAG AA passes).
Color values
| HEX | #B43718 |
|---|---|
| RGB | rgb(180, 55, 24) |
| HSL | hsl(12, 76%, 40%) |
| HSV | hsv(12, 87%, 71%) |
| CMYK | cmyk(0%, 69.4%, 86.7%, 29.4%) |
| CIE-LAB | lab(42.01, 49.12, 45.49) |
| CIE-LCH | lch(42.01, 66.95, 42.80°) |
| OKLab | oklab(51.88% 0.1372 0.0945) |
| OKLCH | oklch(51.88% 0.167 34.6) |
| XYZ | xyz(20.3559, 12.5047, 2.2058) |
| Luminance | 0.1250 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Rusty Red
#AF2F0D
ΔE00 2.06
Rust Red
#AA2704
ΔE00 3.84
Rust
#B7410E
ΔE00 4.23
Rust (survey)
#A83C09
ΔE00 4.55
Brick
#A03623
ΔE00 5.04
Brownish Red
#9E3623
ΔE00 5.37
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#B43718 #1895B4
analogous
#B41847 #B43718 #B48518
triadic
#B43718 #18B437 #3718B4
tetradic
#B43718 #47B418 #1895B4 #8518B4
square
#B43718 #47B418 #1895B4 #8518B4
split-complementary
#B43718 #18B485 #1847B4
monochromatic
#48160A #7E2611 #B43718 #E24C27 #E9795D
Accessibility & contrast
On white
6.00
#B43718 on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.50
#B43718 on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #B43718
6.00:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##B43718 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##B43718 | 1.00 | 6.00 | 3.50 | 6.00 |
| #FFFFFF | 6.00 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.50 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 6.00 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#5C5112
Deuteranopia (green-blind)
#7B6D10
Tritanopia (blue-blind)
#C70432
Achromatopsia (no color)
#636363
Design tokens & code
CSS
--color: #b43718; /* rgb */ color: rgb(180, 55, 24); /* oklch */ color: oklch(51.9% 0.167 34.6);
Tailwind
colors: {
custom: {
50: '#d47559',
500: '#b43718',
950: '#000000',
},
}SCSS
$custom: #b43718; $custom-light: #d47559; $custom-dark: #000000;
JSON
{
"hex": "#b43718",
"rgb": {
"r": 180,
"g": 55,
"b": 24
},
"hsl": {
"h": 11.923,
"s": 76.471,
"l": 40
},
"oklch": {
"l": 0.51878,
"c": 0.16658,
"h": 34.6
},
"luminance": 0.12502
}Semantic roles & 50–950 ramp
primary
#B43718
secondary
#5BB6CD
accent
#CDF335
background
#FEF7F5
surface
#FCEDE9
border
#D5C8C5
text
#160904
muted
#847B79