#B43381#B43381

#B43381 is a mid, vivid pink. Relative luminance 0.137; OKLCH L 53.9% C 0.182 H 347.8°. Best body text is #FFFFFF at 5.63:1 contrast (WCAG AA passes).

Color values

HEX	#B43381
RGB	rgb(180, 51, 129)
HSL	hsl(324, 56%, 45%)
HSV	hsv(324, 72%, 71%)
CMYK	cmyk(0%, 71.7%, 28.3%, 29.4%)
CIE-LAB	lab(43.74, 58.40, -14.61)
CIE-LCH	lch(43.74, 60.20, 345.96°)
OKLab	oklab(53.9% 0.1776 -0.0385)
OKLCH	oklch(53.9% 0.182 347.8)
XYZ	xyz(23.9698, 13.6586, 22.1387)
Luminance	0.1366 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#B43381 #33B466

analogous

#A633B4 #B43381 #B43340

triadic

#B43381 #81B433 #3381B4

tetradic

#B43381 #B4A633 #33B466 #3340B4

square

#B43381 #B4A633 #33B466 #3340B4

split-complementary

#B43381 #40B433 #33B4A6

monochromatic

#55183D #84255F #B43381 #CF559F #DC85BA

Accessibility & contrast

On white

5.63

#B43381 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.73

#B43381 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #B43381

5.63:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##B43381	#FFFFFF	#000000	##FFFFFF
##B43381	1.00	5.63	3.73	5.63
#FFFFFF	5.63	1.00	21.00	1.00
#000000	3.73	21.00	1.00	21.00
##FFFFFF	5.63	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#455983

Deuteranopia (green-blind)

#6B707E

Tritanopia (blue-blind)

#C12E55

Achromatopsia (no color)

#676767

Design tokens & code

CSS

--color: #b43381;
/* rgb */ color: rgb(180, 51, 129);
/* oklch */ color: oklch(53.9% 0.182 347.8);

Tailwind

colors: {
  custom: {
    50: '#cf76a5',
    500: '#b43381',
    950: '#000000',
  },
}

SCSS

$custom: #b43381;
$custom-light: #cf76a5;
$custom-dark: #000000;

JSON

{
  "hex": "#b43381",
  "rgb": {
    "r": 180,
    "g": 51,
    "b": 129
  },
  "hsl": {
    "h": 323.721,
    "s": 55.844,
    "l": 45.294
  },
  "oklch": {
    "l": 0.53901,
    "c": 0.18172,
    "h": 347.8
  },
  "luminance": 0.13656
}

Semantic roles & 50–950 ramp

primary

#B43381

secondary

#7DC69A

accent

#DF8449

background

#FDF7FA

surface

#FAEEF4

border

#D3C9CE

text

#14090F

muted

#837B7F

Preview Lab

Preview with #B43381

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →