#B431AD#B431AD

#B431AD is a mid, highly saturated purple. Relative luminance 0.149; OKLCH L 55.9% C 0.213 H 330.3°. Best body text is #FFFFFF at 5.27:1 contrast (WCAG AA passes).

Color values

HEX	#B431AD
RGB	rgb(180, 49, 173)
HSL	hsl(303, 57%, 45%)
HSV	hsv(303, 73%, 71%)
CMYK	cmyk(0%, 72.8%, 3.9%, 29.4%)
CIE-LAB	lab(45.52, 65.37, -38.30)
CIE-LCH	lch(45.52, 75.76, 329.63°)
OKLab	oklab(55.85% 0.1854 -0.1057)
OKLCH	oklch(55.85% 0.213 330.3)
XYZ	xyz(27.4634, 14.9192, 40.9603)
Luminance	0.1492 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#B431AD #31B438

analogous

#7931B4 #B431AD #B4316C

triadic

#B431AD #ADB431 #31ADB4

tetradic

#B431AD #B47931 #31B438 #316CB4

square

#B431AD #B47931 #31B438 #316CB4

split-complementary

#B431AD #6CB431 #31B479

monochromatic

#541751 #84247F #B431AD #D052C9 #DD82D8

Accessibility & contrast

On white

5.27

#B431AD on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.98

#B431AD on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #B431AD

5.27:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##B431AD	#FFFFFF	#000000	##FFFFFF
##B431AD	1.00	5.27	3.98	5.27
#FFFFFF	5.27	1.00	21.00	1.00
#000000	3.98	21.00	1.00	21.00
##FFFFFF	5.27	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#2260B0

Deuteranopia (green-blind)

#5972AA

Tritanopia (blue-blind)

#BB426C

Achromatopsia (no color)

#6C6C6C

Design tokens & code

CSS

--color: #b431ad;
/* rgb */ color: rgb(180, 49, 173);
/* oklch */ color: oklch(55.9% 0.213 330.3);

Tailwind

colors: {
  custom: {
    50: '#ce76c6',
    500: '#b431ad',
    950: '#000000',
  },
}

SCSS

$custom: #b431ad;
$custom-light: #ce76c6;
$custom-dark: #000000;

JSON

{
  "hex": "#b431ad",
  "rgb": {
    "r": 180,
    "g": 49,
    "b": 173
  },
  "hsl": {
    "h": 303.206,
    "s": 57.205,
    "l": 44.902
  },
  "oklch": {
    "l": 0.55853,
    "c": 0.21343,
    "h": 330.3
  },
  "luminance": 0.14917
}

Semantic roles & 50–950 ramp

primary

#B431AD

secondary

#7BC67F

accent

#E05047

background

#FDF7FC

surface

#FAEEF8

border

#D3C9D1

text

#140A13

muted

#837C82

Preview Lab

Preview with #B431AD

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →