#B43040#B43040
#B43040 is a mid, vivid red. Relative luminance 0.122; OKLCH L 51.7% C 0.168 H 18.8°. Best body text is #FFFFFF at 6.11:1 contrast (WCAG AA passes).
Color values
| HEX | #B43040 |
|---|---|
| RGB | rgb(180, 48, 64) |
| HSL | hsl(353, 58%, 45%) |
| HSV | hsv(353, 73%, 71%) |
| CMYK | cmyk(0%, 73.3%, 64.4%, 29.4%) |
| CIE-LAB | lab(41.52, 53.42, 22.61) |
| CIE-LCH | lch(41.52, 58.01, 22.94°) |
| OKLab | oklab(51.66% 0.1587 0.0541) |
| OKLCH | oklch(51.66% 0.168 18.8) |
| XYZ | xyz(20.8069, 12.1904, 6.1069) |
| Luminance | 0.1219 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Cardinal
#C41E3A
ΔE00 3.18
Rose Red
#BE013C
ΔE00 3.75
Lipstick Red
#C0022F
ΔE00 4.39
Dull Red
#BB3F3F
ΔE00 4.76
Rouge
#AB1239
ΔE00 4.78
Dusty Red
#B9484E
ΔE00 5.01
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#B43040 #30B4A4
analogous
#B43082 #B43040 #B46230
triadic
#B43040 #40B430 #3040B4
tetradic
#B43040 #82B430 #30B4A4 #6230B4
square
#B43040 #82B430 #30B4A4 #6230B4
split-complementary
#B43040 #30B462 #3082B4
monochromatic
#53161E #84232F #B43040 #D15160 #DD818C
Accessibility & contrast
On white
6.11
#B43040 on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.44
#B43040 on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #B43040
6.11:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##B43040 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##B43040 | 1.00 | 6.11 | 3.44 | 6.11 |
| #FFFFFF | 6.11 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.44 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 6.11 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#555040
Deuteranopia (green-blind)
#766C3C
Tritanopia (blue-blind)
#C60037
Achromatopsia (no color)
#626262
Design tokens & code
CSS
--color: #b43040; /* rgb */ color: rgb(180, 48, 64); /* oklch */ color: oklch(51.7% 0.168 18.8);
Tailwind
colors: {
custom: {
50: '#d27374',
500: '#b43040',
950: '#000000',
},
}SCSS
$custom: #b43040; $custom-light: #d27374; $custom-dark: #000000;
JSON
{
"hex": "#b43040",
"rgb": {
"r": 180,
"g": 48,
"b": 64
},
"hsl": {
"h": 352.727,
"s": 57.895,
"l": 44.706
},
"oklch": {
"l": 0.51663,
"c": 0.16765,
"h": 18.8
},
"luminance": 0.12187
}Semantic roles & 50–950 ramp
primary
#B43040
secondary
#79C6BD
accent
#E1CE47
background
#FDF7F7
surface
#FBEDED
border
#D4C8C8
text
#150908
muted
#837B7B